Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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Bloomsbury has signed debut cookbook Motherland, from journalist and founder of London pop-up Fowl Mouths Food Melissa Thompson. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 10:49:55 UTC ]
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Take the conversation beyond Latinx Heritage Month and beyond the classroom. Continue reading at The Huffington Post
[ The Huffington Post | 2021-09-27 22:25:43 UTC ]
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Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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‘The Book Review’ podcast began as a brief show with a rebellious touch. It became a forum for some of the biggest names in literature. Continue reading at The New York Times
[ The New York Times | 2021-04-15 13:38:51 UTC ]
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What might have been an earnest historical novel about the labor movement is transformed by Walter’s irresistible voice and characters. Continue reading at The Washington Post
[ The Washington Post | 2020-10-29 12:00:00 UTC ]
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Welcome to part two of the first episode of our new original podcast, Lit Century: 100 Years, 100 Books. Combining literary analysis with an in-depth look at historical context, hosts Sandra Newman and Catherine Nichols choose one book for each year of the 20th century, and—along with special... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-20 08:51:44 UTC ]
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W F Howes is to release new audiobook versions of a "cult series of horror-genre" books, using 40-year-old recordings made by their original publisher The Eden Book Society. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 10:06:08 UTC ]
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In a way, Revell Publishing hasn’t changed since 1870, even as it has evolved from its evangelist beginnings into a contemporary trade house offering faithful living advice, inspiring personal narratives, and novels that always end on an up note. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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The Polari Prize will celebrate a decade of championing fresh literary talent this year with a UK tour for its literary salon as submissions open for its flagship First Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:36:23 UTC ]
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Hurst Publishers has launched a podcast called “Afterwords”, celebrating six groundbreaking books published during its 50-year history. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 01:10:05 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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“It was a challenge to see if I still had Wayside School inside me,” the author says. It turns out, he did. Continue reading at The Washington Post
[ The Washington Post | 2020-02-26 13:00:00 UTC ]
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Later today, an expert panel of leading British writers, curators and critics enlisted by the BBC are revealing 100 genre-busting reads as part of an ambitious Novels That Shaped Our World season... Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 20:59:29 UTC ]
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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The BBC is to host a year-long celebration of literature with new programming across BBC TV, Radio and online, including a “landmark” BBC2 series “The Novels That Shaped Our World”, to be broadcast this autumn. Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 18:20:23 UTC ]
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Lilliput Press founder Antony Farrell has launched a commemorative social media campaign to mark 35 years in business, and discusses his plans for the future of the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-07-19 07:42:14 UTC ]
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This year marks the fifth anniversary of PW Star Watch, a partnership between 'Publishers Weekly' and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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