Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Pan Macmillan is marking three decades of publishing Ken Follett and his series The Pillars of the Earth by releasing new editions of 17 backlist titles and previously unseen archive material. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Bloomsbury Reader is publishing a new book by David Kogan about battles for supremacy within the Labour Party, coinciding with the opening of the Labour Party annual conference this weekend in Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Faber is launching a special publishing programme to mark its 90th anniversary in 2019 as a "publisher of distinctive literature", featuring short stories, poetry and new branding. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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Book People has embarked on a year of celebrations, including events, competitions and exclusive content for customers and staff, in honour of its 30th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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The iconic brand celebrates a quarter century of sharing home-cooked recipes with readers all over the world with a new cookbook and an updated look. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Publishers and past winners joined the Duchess of Cornwall at a reception at Buckingham Palace to celebrate 50 years of the Man Booker Prize last night. Continue reading at The Bookseller
[ The Bookseller | 2018-07-07 00:00:00 UTC ]
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Four hundred years of publishing history was toasted last night at the combined John Murray 250th and Hodder & Stoughton 150th anniversary party. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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Founder W. Paul Coates looks back at 40 years in independent book publishing, for which he feels a great deal of gratitude. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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HarperCollins has signed a “significant deal” for a new edition of Sir David Attenborough’s Life on Earth. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Hay Festival is partnering with The Pool on a public campaign to select 100 books by women from the last 100 years to be celebrated at its festivals in the UK and around the world. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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HarperCollins Children’s Books will mark this year’s 50th anniversary of Judith Kerr’s classic picture book The Tiger Who Came to Tea with new publishing and a series of events. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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The Robinson Psychology list is celebrating the 25th anniversary of its Overcoming series of self-help books by revamping and rebranding the Overcoming website. Continue reading at The Bookseller
[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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Virago is celebrating the 40th anniversary of its Modern Classics series with the publication of 13 "deluxe" illustrated paperbacks, showcasing authors such as Muriel Spark, Angela Carter and Patricia Highsmith. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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John Murray is launching an international non-fiction prize worth £20,000 to mark its 250th anniversary this year. At the same time, publisher Mark Richards has been given new responsibilities to lead the imprint. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Famous faces, including many comedians with tales of recovery from their own traumas, are dispensing life lessons in the latest publishing trendOnce the post-Christmas slump lifts and 2018 looms, an unprecedented crowd of well-known faces will be waiting to take readers by the hand and guide... Continue reading at The Guardian
[ The Guardian | 2017-12-17 00:00:00 UTC ]
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Penguin Random House Children's held a breakfast at the Ritz to celebrate 10 years of publishing Jeff Kinney's Wimpy Kid novels, and to thank the retailers and journalists who have supported the series. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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BBC Radio 4 has announced two special commissions to mark 50 years since the Home Service became Radio 4. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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"It's funny, as people ask me that all the time, and I just wish I was more interesting." Min Jin Lee is talking about the similarities between herself and the main character in her 2007 debut novel, Free Food for Millionaires. Published again this month after the success earlier this year of... Continue reading at Stuff
[ Stuff | 2017-09-16 00:00:00 UTC ]
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Pan Macmillan imprint Boxtree is publishing a new unauthorised oral history of "Buffy the Vampire Slayer" and its spin-off "Angel", called Slayers and Vampires, to mark the 20th anniversary of the original cult '90s TV show. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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