Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my company has met with over 100 different brands, agencies and publishers curious to see what all the fuss is about in this burgeoning but enigmatic new medium. In doing so, we’ve identified some common misconceptions, some of which we’ve found surprising, so I thought I’d share some rules for marketers looking to break into the messaging space. These are intended to shed more light on messaging and how we, as a community of innovators, marketers and investors can work together to build best practices and lasting value.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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The Bodley Head has secured the rights to academic Lewis Dartnell’s new title after an... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Simon & Schuster has acquired a memoir by Sam Faiers, star of reality TV series "The... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Book publishers know that their business is changing, and quickly. Whether its online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In todays book content... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:45 Viking has won a five-way auction for a debut novel about British explorer George Mallory's final doomed attempt to be the first to scale Mount Everest. Viking publishing director Venetia Butterfield won the auction,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World
[ PC World | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:20 Transworld and Random House Australia have acquired debut novel The Light Between Oceans by M L Stedman, winning a nine-way auction for the title. Doubleday editorial director Jane Lawson bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week
[ Media Week | 2011-09-23 00:00:00 UTC ]
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Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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Amazon's "Netflix for E-Books" lending program is still a rumor, and not popular with book publishers, but here are some ways it could work. Continue reading at PC World
[ PC World | 2011-09-12 00:00:00 UTC ]
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Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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