Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my company has met with over 100 different brands, agencies and publishers curious to see what all the fuss is about in this burgeoning but enigmatic new medium. In doing so, we’ve identified some common misconceptions, some of which we’ve found surprising, so I thought I’d share some rules for marketers looking to break into the messaging space. These are intended to shed more light on messaging and how we, as a community of innovators, marketers and investors can work together to build best practices and lasting value.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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Penguin Michael Joseph has acquired a "unique" and "chilling" debut thriller, Breathless, from mountaineer and former Puffin editor Amy McCulloch, in a two-book deal, following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 19:05:59 UTC ]
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The acclaimed actor’s memoir takes us far from Hollywood to his Irish childhood. Continue reading at The Washington Post
[ The Washington Post | 2021-01-12 13:00:00 UTC ]
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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Modern life has multiplied our conundrums. Susan Liautaud’s “The Power of Ethics” tries to help. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 06:00:00 UTC ]
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#modern life
A reader on saying goodbye not only to the books she can't bring on the next phase of her journey, but to her roomie, her sister. Continue reading at Book Riot
[ Book Riot | 2020-12-30 11:31:00 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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Several promotions have been announced within the Blake Friedmann agency team, seeing Juliet Pickering, vice-head of books, and Daisy Way, currently finance manager, become directors, while James Pusey and Hana Murrell are to take up head of rights and senior rights manager roles respectively. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 16:02:46 UTC ]
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Virago has acquired a Millennial vampire tale—Claire Kohda's debut novel Woman, Eating— in a six-way publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 23:41:35 UTC ]
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Sceptre has won a four-way auction to publish Huma Qureshi’s prize-winning debut short story collection, Things We Do Not Tell the People We Love, next November. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 06:10:25 UTC ]
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Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Jonathan Cape has won a 10-publisher auction for Fire Rush, the “phenomenal” debut novel by Jacqueline Crooks. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 10:11:08 UTC ]
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Fourth Estate has triumphed in a four-way publisher auction for Daphne Palasi Andreades’ “evocative and original” debut novel Brown Girls in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 17:18:36 UTC ]
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Allen Lane will publish Nothing Ever Just Disappears, a new history of seven queer lives and the places that made them by writer and academic Diarmuid Hester. Continue reading at The Bookseller
[ The Bookseller | 2020-12-06 22:14:06 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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Picador has won a four-way auction for 10 books from Jamaica Kincaid, hailed by the publisher as “one of our greatest living writers”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 02:18:31 UTC ]
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HarperNonFiction has won a four-way auction for Women in the War by Times defence editor Lucy Fisher. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 10:25:59 UTC ]
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William Collins has won a five-way auction for a feminist exposé of the economy by journalist Katrine Marçal. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 00:41:42 UTC ]
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