Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my company has met with over 100 different brands, agencies and publishers curious to see what all the fuss is about in this burgeoning but enigmatic new medium. In doing so, we’ve identified some common misconceptions, some of which we’ve found surprising, so I thought I’d share some rules for marketers looking to break into the messaging space. These are intended to shed more light on messaging and how we, as a community of innovators, marketers and investors can work together to build best practices and lasting value.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2017-08-22 00:00:00 UTC ]
News tagged with:
#facebook messenger
#ve identified
#common misconceptions
This new form of mobility will be very different from our current reality, which provides some unique design opportunities. The future of urban air mobility is often represented in utopian images. A wealth of fanciful renderings show flying vehicles taking off and landing vertically from... Continue reading at Fast Company
[ Fast Company | 2021-02-24 08:00:33 UTC ]
More news stories like this | News stories tagged with:
#air travel
#current reality
#science fiction
The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail partners
In the early 1930s, a bookshop window would have displayed the pretty, pictorial dust jackets of the latest bestsellers, say Dashiell Hammett’s The Maltese Falcon and Pearl S. Buck’s The Good Earth. A compact wooden bookshelf stuffed with colorful paperbacks might also have commanded space and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-22 09:49:47 UTC ]
More news stories like this | News stories tagged with:
#complete set
#early 1930s
#latest bestsellers
#bookshop
Yellow Kite has acquired Aldo Kane's "inspirational" memoir Lessons From the Edge, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 23:37:01 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
HarperFiction has snapped up debut author and Faber Academy graduate Ella King's "beautiful, shocking" Bad Fruit in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 18:31:35 UTC ]
More news stories like this |
Independent academic publisher Boydell & Brewer has appointed Antje King to be its new group sales and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 13:51:01 UTC ]
More news stories like this | News stories tagged with:
#boydell brewer
#academic publisher
Allen Lane has won a four-way auction for a “vivid and unexpected” group biography of four creative pioneers by Harriet Baker. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 19:57:05 UTC ]
More news stories like this | News stories tagged with:
#group biography
#allen lane
Jonathan Karp, who took the helm at Simon & Schuster after the loss of its formidable former c.e.o. Carolyn Reidy, reveals how he intends to navigate the pandemic, a Penguin Random House takeover, and US politics Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 15:06:22 UTC ]
More news stories like this | News stories tagged with:
#jonathan karp
#simon schuster
#carolyn reidy
#penguin random house
The agency Kingsford Campbell is splitting up, after Julia Kingsford and Charlie Campbell decided to separate their activities after seven years of working together. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 10:54:12 UTC ]
More news stories like this |
Virago has acquired Womb: The Inside Story of Where We All Began by Leah Hazard, to publish as its lead publication in spring 2023, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 09:01:35 UTC ]
More news stories like this | News stories tagged with:
#inside story
‘Between Two Kingdoms’ shows us not only how to live through a painful time, but also how to live, period. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#suleika jaouad
#hopeful message
#painful time
Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing strategy
#macmillan publishers
#data analysis
#web development
#macmillan
In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with:
#market expectation
#trading update
#annual revenue
#bloomsbury
The Historical Dictionary of Science Fiction turns a century of neologisms (and neosemes!) into a redefintion of the genre. Continue reading at Wired
[ Wired | 2021-01-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#historical dictionary
#science fiction
Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with:
#analytics helps
#watch live
#kroger leverages
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher
Pan Macmillan's sustainability imprint One Boat has triumphed in a nine-publisher auction for A Bigger Picture, billed as “part rousing manifesto, part poignant memoir” from Ugandan climate activist Vanessa Nakate. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 15:12:29 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
#sustainability imprint
Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with:
#2% rise
#5% increase
#books sold
#nielsen bookscan
Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#analytics helps
#watch live
#kroger leverages
#live broadcast
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher
Following a six-way auction, Yellow Kite has acquired the first trade book on the subject of lymphatic system, written by LA-based expert Lisa Levitt Gainsley whose clients have included the likes of Selma Blair and Freida Pinto. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:09:11 UTC ]
More news stories like this | News stories tagged with:
#yellow kite