Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my company has met with over 100 different brands, agencies and publishers curious to see what all the fuss is about in this burgeoning but enigmatic new medium. In doing so, we’ve identified some common misconceptions, some of which we’ve found surprising, so I thought I’d share some rules for marketers looking to break into the messaging space. These are intended to shed more light on messaging and how we, as a community of innovators, marketers and investors can work together to build best practices and lasting value.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 21:06:46 UTC ]
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Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
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Viking has triumphed in a six-way auction for The Crane Wife by C J Hauser, an essay collection including her account of going on a scientific expedition to study the whooping crane 10 days after calling off her engagement. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 04:10:46 UTC ]
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Simon & Schuster is to publish former West Indies Test cricketer Michael Holding's Why We Kneel, How We Rise. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 17:25:25 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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Chatto & Windus has won a six-way auction for organic food grower Claire Ratinon's “beautiful and moving” memoir Unearthed: On Race and Roots, How the Soil Taught Me I Belong. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 23:59:18 UTC ]
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This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
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HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-04 17:03:36 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Bluebird has won a 14-way auction for actor David Harewood's “landmark” memoir on how racism impacts mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 14:35:11 UTC ]
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John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
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Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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A reader on saying goodbye not only to the books she can't bring on the next phase of her journey, but to her roomie, her sister. Continue reading at Book Riot
[ Book Riot | 2020-09-15 10:35:00 UTC ]
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Macmillan Children’s Books has won a middle-grade trilogy from Rob Biddulph in a "fierce" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:58:11 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Howard argues that decluttering is not just a personally liberating ritual, but also a moral imperative. Continue reading at The Washington Post
[ The Washington Post | 2020-09-10 05:43:11 UTC ]
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