Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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The #1 pop culture publisher in the world gets a new look and lays out ambitions plans for the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Sure, ereaders aren't exactly the kind of devices you replace every year, but if you're looking to get a new one right now, Amazon is selling a few Kindle models at a discount. The Kindle Paperwhite Signature with no lockscreen ads in black or denim will set you back $145, or $45 less than its... Continue reading at Engadget
[ Engadget | 2023-05-08 09:49:13 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget
[ Engadget | 2023-05-04 10:35:41 UTC ]
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Unit sales of print books fell 2.7% last week compared to the week ended April 30, 2022. For the second consecutive week, higher sales in the adult fiction and young adult categories were offset by declines in adult nonfiction and children's segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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Amazon's cost-cutting efforts led to higher earnings in the first quarter, but its online revenue was flat compared to the first quarter of 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
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Barnes & Noble is taking 25% off certain pre-order books, ebooks, and audiobooks. Here's a taste of what's available, plus more information. Continue reading at Book Riot
[ Book Riot | 2023-04-26 16:50:30 UTC ]
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Thousands of audiobooks are on sale at Libro.FM this week in honor of Independent Bookstore Day - stock up! Continue reading at Book Riot
[ Book Riot | 2023-04-25 18:33:57 UTC ]
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As the booming category shifts to a slower burn, manga publishers and retailers are looking toward digital innovations and global models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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I’ve been a notebook person for most of my life. I’ve had dozens of notebooks over the years that served as repositories for to-do lists, story ideas, messages jotted down during meetings and everything in between. But at a certain point in my adult life, I turned away from physical notebooks... Continue reading at Engadget
[ Engadget | 2023-04-18 13:00:37 UTC ]
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HBG CEO Michael Pietsch attributed the 11% decline to a strong first quarter in 2022, plus “a generally softer market, especially for hardcovers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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For the second month in a row, bookstore sales posted large gains over 2022. According to preliminary figures from the U.S. Census Bureau, February bookstore sales increased 10.7% over last year, rising to $609 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Higher costs and lower sales led to disappointing results at three of the four largest trade publishers last year, reviving an old publishing mantra. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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