Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
News tagged with: #mobile strategy

Other Publishing stories related to: 'Fine-Tune Your Mobile Strategy For 2012'


WBN 2012 launch delayed

Written By: Charlotte Williams Publication Date: Thu, 06/10/2011 - 08:50 The launch of World Book Night 2012 has been delayed, and is being moved from Frankfurt next week to Waterstone's Piccadilly on 24th October. The announcement of the 25 titles chosen by WBN's editorial selection ... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #24th october #press conference #12th october


Pottermore ebook launch pushed back to 2012

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pottermore shop


OUP creates group strategy post

Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vice-president #group strategy #vice president #digital publishing #5th october #nigel portwood #group level #business units


Chin pushes Google Settlement deadline to 2012

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet giant #print titles #publisher plaintiffs #authors guild


ACE publishes first library strategy document

Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term


Random House Moving to Digital Catalogues in 2012

Random House is the latest publisher to replace paper catalogues with digital editions. Random will begin the transition with its Random House Children's Books division's summer 2012 list which reps will start selling in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital catalogues #latest publisher #digital editions #books division #start selling


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #big names #publishing partners #annual revenue


Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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AppWatch : A Look at What Publishers are Launching in the Mobile Space

Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive

[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile space


Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales... Continue reading at AdWeek

[ AdWeek | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #digital copies #digital editions #hold back


Macmillan fined £11.3m following SFO probe

Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 14:54 Macmillan Publishers has been fined more than £11m for "unlawful conduct" related to its education wing in east and west Africa. The publisher was under investigation following a report from the World Bank. A subsidiary of... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west africa #world bank #textbook deal #southern sudan


More than 3,000 titles suggested for WBN 2012

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 15:29 More than 1,500 people have nominated titles for World Book Night 2012, with over 3,000 titles put forward just over a week after the ballot opened. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nominated titles


New Zealand to be guest of honour at Frankfurt 2012

Written By: Katie Allen Publication Date: Thu, 02/06/2011 - 09:10 New Zealand is to be the guest of honour at next year’s Frankfurt Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD

[ AllThingsD | 2011-05-23 00:00:00 UTC ]
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Food News Media Launches Mobile Magazine, Restaurant Management

Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD

[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android tablets #barnes noble #nook color #video content


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Adobe Adds Mobile, HTML5 Capabilties to Creative Suite 5.5

Dreamweaver gets HTML5 features, Photoshop SDK allows tablet interaction, and InDesign picks up ebook enhancements Continue reading at PC World

[ PC World | 2011-04-12 00:00:00 UTC ]
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Plans revealed for WBN 2012, Kingsford to head

Written By: Charlotte Williams and Graeme Neill Publication Date: Mon, 11/04/2011 - 08:30 World Book Night organisers have unveiled future plans for the event, which is scheduled to take place on 23rd April 2012. Foyles marketing manager Julia Kingsford has been appointed WBN chief executive.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #artistic director #ursula mackenzie