Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with:
#brand advertising
#big names
#publishing partners
#annual revenue
Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct-to-consumer focus
#christian publishers
With is acquisition of Move Books, Charlesbridge plans to launch a new middle-grade imprint called Charlesbridge Moves, helmed by Move Books founder Eileen Robinson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#move books
Female authors reveal honest stories of trauma, the challenges of motherhood, sexual dysfunction, and other rarely-talked about topics in new religion and spirituality books for women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#female authors
#spirituality books
Faced with a a huge increase in rent from a new landlord, Bookends & Beginnings in Evanston, Ill. is moving to a slightly larger space on a main street two blocks away from its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#rent hike
#huge increase
#bookends beginnings
#main street
#current location
The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#good thing
#media companies
The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
#book publishing
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#brick-and-mortar stores
#digital media
We asked four teachers and librarians about the ways they encourage students and patrons to read books featuring protagonists of diverse gender identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literacy focus
Several regionals are sharing good news with their memberships: while MIBA reports that its membership numbers are skyrocketing, SIBA announced that it will hold a joint show with NAIBA in-person in August, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-person show
After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut costs
Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian
[ The Guardian | 2022-10-21 14:56:58 UTC ]
More news stories like this | News stories tagged with:
#media empire
#rupert murdoch
#biggest names
#british academy
#monday night
#days earlier
#news corp
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek
[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#future plc
#publishing week
#pandemic changed
#digital media
Publisher who founded Virago Press began as a campaigning outsider who introduced UK readers to authors including Angela Carter and Margaret AtwoodCarmen Callil, the publisher and writer who championed female writers and transformed the canon of English literature, has died of leukemia in London... Continue reading at The Guardian
[ The Guardian | 2022-10-18 09:09:25 UTC ]
More news stories like this | News stories tagged with:
#carmen callil
#pioneering champion
#female writers
#maya angelou
#angela carter
#bringing back
#modern classics
#willa cather
#literary establishment
#royal society
#english literature
The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile webcomics
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#mobile app
#news publisher
The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
More news stories like this | News stories tagged with:
#printing press
With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post
[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | News stories tagged with:
#raises questions
#fall short
As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Chosen Books is publishing ‘Hope for Ukraine: Stories of Grit and Grace from the Front Lines of War,’ the first religion trade book to offer an on-the-ground perspective of the Russia-Ukraine conflict. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#chosen books
#front lines
#russia-ukraine conflict
#trade book