Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with:
#newly-created role
#integrated marketing
In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
More news stories like this |
When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#things publishers
#ad networks
#fighting back
#media agencies
#playing field
The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study showing
#step back
#communications agency
This study of teenagers' social networking habits shows that's it's not technology they are 'addicted' to – it's friendship groupsForget the revelations about the NSA: one group in society has been living with surveillance for years. A group whose every move is tracked, whose freedom of movement... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply don
#teenage girls
A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
#mark coker
#self-published books
#ebook sales
Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this |
Calling it “the first of its kind” Pew officials said the report, “sheds light on broader issues around the relationship between technology, libraries, and information resources in the U.S.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#actively engaged
#sheds light
When it was first proposed, the Digital Public Library of America—a visionary project that aims to make discoverable and accessible online the gems of local library collections nationwide—drew many questions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael kelley
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment company
#marketing arm
#newspapers including
Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct access
#including video
#jake tapper
#purchase price
If you're looking for digital versions of older books to download, check out Project Gutenberg first. The site is filled with stuff that has lapsed into the public domain, which means it's free. Continue reading at Wired
[ Wired | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital versions
#project gutenberg
#public domain
Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |
Sexism is real and it spills over to our most influential cultural publications. How many times do we have to call for change?Today, as they have every year since 2009, VIDA: Women in The Literary Arts, an organization dedicated to gender parity in the literary arts, released its annual count... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#journalism school
Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing departments
The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published novels
In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this |
A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this |
Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inspirational fiction
Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#slow start