Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Print Unit Sales Post Another Week of Solid Gains

Two anti-racist titles, each selling more than 100,000 copies, and books bought for Father's Day led to a 9.1% increase in unit sales of print books last week at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #books bought #1% increase #print books

Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people

Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #digital marketing #leadership team

Trump Family Sues to Block Publication of Tell-All Memoir

The suit, filed in Queens County (NY) Surrogate’s Court, seeks to enjoin Trump’s niece Mary L. Trump and her publisher, Simon & Schuster, from proceeding with the publication of 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man', citing a sweeping... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #block publication #simon schuster #family created #dangerous man

Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Print Unit Sales Rise 5.6% in Mid-June

With all categories except adult nonfiction posting increases, unit sales of print books rose 5.6% in the week ended June 13, 2020, over the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

Trump is trying to block publication of John Bolton's book. What's he scared of? | Lloyd Green

The memoir reportedly depicts Trump as caring more about re-election than US national security. No wonder he wants to quash itOn Tuesday, the Trump administration asked a federal judge to block publication of John Bolton’s The Room Where It Happened, the former national security adviser’s... Continue reading at The Guardian

[ The Guardian | 2020-06-17 06:30:46 UTC ]
More news stories like this | News stories tagged with: #john bolton #block publication #national security #federal judge #simon schuster #memoir

Print Unit Sales Had Small Gain Last Week

Led by sales in the adult nonfiction category, and especially by sales increases in titles on race and social justice, unit sales of print books rose 1.6% last week at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increases #small gain #social justice

Print Unit Sales Increased 6.8% in Early June

Unit sales of print books rose 6.8% in the week ended June 6, 2020, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

Domestic Violence is a Public Health Issue

On June 7, 2019, I got off a plane to a frantic voice mail from my friend, Michelle. I was in the middle of the book tour for No Visible Bruises, with people spilling out their stories of domestic violence to me in book signing lines; I had come to both love and dread these […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-10 08:48:03 UTC ]
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Changes Loom as Public Libraries Begin to Reopen

Observers in recent years have argued that if public libraries didn’t already exist in America, we wouldn’t be able to invent them. In the wake of the Covid-19 crisis, the question now is: Can we reinvent them? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Print Unit Sales Fell 5.5% Last Week

The 5.5% decline in print unit sales last week compared to the previous week was mainly due to a 25.5% sales drop in the young adult category, in which 'The Ballad of Songbirds and Snakes' sold more than 270,000 copies in the week ended May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook