Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with: #hachette books #trade paperbacks #literary hub #hachette


Weekly Unit Sales Slip Again

Despite seven new titles appearing among the top 10 bestsellers last week, unit sales of print books fell 1.2% compared to the week ended September 26. The decline followed a 5.5% unit sales decline in the last full week of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #full week #2% compared


Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Print Unit Sales Fell 5.5% Last Week

With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #5% compared #big book


Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


Industry Groups Unite in Environmental Initiative

In the first major industry-wide environmental initiative in several years, the Book Industry Study Group, along with BookNet Canada and the U.K.-based Book Industry Communications, have formed the International Green Book Supply Chain Alliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #book industry


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house


Print Unit Sales Continue to Roll in Mid-September

Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bob woodward


Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
More news stories like this | News stories tagged with: #public libraries #national library #united kingdom #british library #library sector


Release of 'Rage' Led to Small Unit Sales Increase Last Week

Helped by the release of Bob Woodward's 'Rage,' unit sales of print books rose 2.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bob woodward


Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #bookseller


Kids' Books at the Forefront of Combined Regional Bookselling Conference

Billed as "New Voices New Rooms," the combined regional fall conference of the New Atlantic Booksellers Association and Southern Independent Booksellers Alliance kicked off on September 21 with an emphasis on children’s books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Fassler In, Gillespie and Lamb Up at KDPG

Knopf Doubleday Publishing Group has announced a new hire at the publishing group level and a series of promotions across a handful of its imprints, including Kristin Fassler's return to Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
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Print Unit Sales Rose 7.2% in Early September

Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


September Begins with a 17.5% Gain in Unit Sales

With all but one category posting double-digit gains, unit sales of print books rose 17.5% in the week ended Sept. 5, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Print Unit Sales Rose 4.3% Last Week

After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dav pilkey #dog man