There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at 'Engadget'
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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The founders of Lush cosmetics have named a product line "Christopher North" after... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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DreamWorks Animation is bringing its publishing in-house by launching Dreamworks Press, to... Continue reading at The Bookseller
[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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New publishing platform offers writers chance to create an online presence and promises to 'pay journalists better than ever'Websites that pay contributors according to the popularity of their content are nothing new, but what does their existence in the online market mean for the thousands of... Continue reading at The Guardian
[ The Guardian | 2014-02-11 00:00:00 UTC ]
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Gaming @ LBF is designed to connect the "creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget
[ Engadget | 2014-02-10 00:00:00 UTC ]
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The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World
[ BBC World | 2014-02-06 00:00:00 UTC ]
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While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
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Harry Potter author JK Rowling appears to suggest the boy wizard would have been a better match for Hermione Granger than Ron Weasley in a new magazine interview. Continue reading at BBC News
[ BBC News | 2014-02-02 00:00:00 UTC ]
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Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as... Continue reading at AdWeek
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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The home of Captain America, Spider-Man, and many other beloved comic book heroes is setting them loose on the world. Hulk fans: happy.What's the sound of 8,000 beloved comic book characters storming the globe? We're about to find out.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-01-30 00:00:00 UTC ]
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The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
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Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Claiming famous artists operated under the auspices of modern scientific thought ignores what art is all about."Art does not have winners." This is the argument William Deresiewicz makes as he skewers political scientist Michael Suk-Young Chwe's latest book, Jane Austen, Game Theorist in The New... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Former Waterstones marketing manager Jon Woolcott has joined Stanfords Bookshop in London.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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