Facebook Updates Its Test of Subscriptions in Instant Articles

Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news products Alex Hardiman and product manager Sameera Salari revealed in a blog post that people who saw instant Articles from publishers in its... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-28 00:00:00 UTC ]

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Article by Caroline Calloway's 'Ghost Writer' Making Rounds in Hollywood

Natalie Beach, who came out as the ghost writer for Instagram-influencer-turned-failed-memoirist Caroline Calloway in an article on the 'Cut,' is now being represented by CAA—and her viral piece has become a hot commodity in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ghost writer


OUP investigates possible update to definition of 'woman'

Oxford University Press editors are investigating a possible update to its definition of "woman", after an online survey, which has almost 30,000 signatures, branded the definitions used as "sexist".  Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 01:41:57 UTC ]
More news stories like this | News stories tagged with: #online survey #oxford university press


Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments


How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
More news stories like this | News stories tagged with: #le monde #news publisher


Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with: #digital world #invested heavily #science fiction


Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing


New subscription service highlights under-represented voices

Heady Mix, a book subscription service focusing on under-represented authors and protagonists, has launched. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 14:34:22 UTC ]
More news stories like this | News stories tagged with: #heady mix


News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #ad dollars #digital content


Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #subscription model #audience scale #digital content


Pearson shifts to Netflix-style subscription model for textbooks

Academic publisher hopes to convince students to pay to access online materialsThe era of students using their loans to buy expensive textbooks upfront could be coming to an end, after the academic publisher Pearson announced a shift towards a Netflix-style subscription-based model.The British... Continue reading at The Guardian

[ The Guardian | 2019-07-16 13:31:56 UTC ]
More news stories like this | News stories tagged with: #academic publisher


With sports, local newspapers try ‘unbundling’ the subscription

Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. The post With sports, local newspapers try ‘unbundling’ the subscription appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-09 04:01:38 UTC ]
More news stories like this | News stories tagged with: #local newspapers #publishers including


Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
More news stories like this | News stories tagged with: #daily newsletter #print version #digital publishing


Lovejoy books snapped up for updated TV adaptation

Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 19:24:37 UTC ]
More news stories like this | News stories tagged with: #21st century


Ckbk launches digital book subscription service for professionals

Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 05:59:01 UTC ]
More news stories like this | News stories tagged with: #cookbook #digital book


Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with: #ad sales #antitrust action #book app


Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #forwarded email #hearst magazine


Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #media players #share information #ad dollars #verso


Cannes Briefing: Facebook wants to regain trust (and change the topic)

Facebook's Carolyn Everson says the company is happy to talk about brand safety if the advertiser wants to. Other Cannes highlights include more celebrity sightings and expensive juice. The post Cannes Briefing: Facebook wants to regain trust (and change the topic) appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-19 04:01:44 UTC ]
More news stories like this | News stories tagged with: #brand safety #verso