Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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In two separate niche deals, LSC Communications bought the university press distributor TriLiteral, while Turner Publishing acquired a publisher that specializes in books on eating disorders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget
[ Engadget | 2018-04-03 00:00:00 UTC ]
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In an interview released for the first time today, the Facebook CEO discussed privacy with Freaknonomics Radio last summer. It was a simpler time. Last summer, months before Mark Zuckerberg was feeling the intense pressure of the Cambridge Analytica data scandal, the Facebook CEO said he knew... Continue reading at Fast Company
[ Fast Company | 2018-04-02 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget
[ Engadget | 2018-03-30 00:00:00 UTC ]
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It doesn't seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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Apple CEO Tim Cook had some harsh words for Facebook and defended his company’s manufacturing practices during an interview with Recode and MSNBC on Wednesday. The full interview won’t air until April 6*, but Recode published some excerpts on its website. Continue reading at Slate
[ Slate | 2018-03-28 00:00:00 UTC ]
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Playboy announced its intention to deactivate its Facebook accounts and leave the social network amid escalating concerns about the platform's mismanagement of user data.The publisher said the decision follows the difficulty it has felt for years to express its "values" on Facebook, due to the... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Quitting means beating the addiction, making a political statement and redefining social life. Are you ready?When I wrote an about-to-be-published book last year about problems with social media, I thought it would be cute to call it Ten Arguments for Deleting Your Social Media Accounts Right... Continue reading at The Guardian
[ The Guardian | 2018-03-27 00:00:00 UTC ]
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Victoria Oundjian, editor at Avon Books UK, has acquired her first three titles since joining the imprint last year, from authors Vanessa Carnevale, Tracy Corbett and Joanne Sefton. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
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When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek
[ AdWeek | 2018-03-27 00:00:00 UTC ]
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The Federal Trade Commission confirmed Monday that it opened an investigation of Facebook and the Senate Judiciary Committee called on the company’s chief executive, Mark Zuckerberg, to testify as scrutiny mounts over the social media giant’s handling of user data. The unfolding crisis at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
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The highly anticipated “60 Minutes” interview with adult film star Stormy Daniels on Sunday, during which she discussed President Trump, was watched by 21.3 million viewers, the CBS program’s largest audience since 2008. Data from Nielsen showed that was most viewers an episode of the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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The Federal Trade Commission confirmed Monday that it has opened an investigation into Facebook Inc.'s privacy practices. The social media giant’s stock quickly dropped more than 5% before recovering somewhat. Around 10:20 a.m. Pacific Time, Facebook shares were down 1.8% at $156.41 — down 19%... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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It’s even worse than I feared. I left Facebook in 2013, less for my own sake than for what my presence on the service was doing to others. I knew that anyone who “liked” my page could have their data harvested in ways they wouldn’t necessarily approve. Over the past five years, people have not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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