Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-03-14 00:00:00 UTC ]
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Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
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The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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The British Sports Book Awards will have a headline sponsor for the first time this year, following a deal with luxury pen-maker Cross. Held on 3rd June at Lord's Cricket Ground, this year's awards will give out prizes for categories including autobiography of the year, biography of the year,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Erdrich is the author of such works as 'The Round House,' which won the 2012 National Book Award, and 'The Plague of Doves.' She is also the owner of the Minneapolis bookstore Birchbark Books and Native Arts. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-18 00:00:00 UTC ]
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Book printers Clays Ltd is sponsoring a UK-wide promotion for The Folio Prize, taking in libraries, bookshops and social media. Clays has backed a publicity push that has recruited 100 independent booksellers to spotlight the shortlisted titles, while, in partnership with The Reading Agency,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian
[ The Guardian | 2015-03-18 00:00:00 UTC ]
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New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading at Advertising Age
[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Attendees at AWP’s 2015 conference will sometimes want to break out of the cavernous halls of the convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Andrew Sauerwine is moving from his role as sales manager for Cornerstone to the newly-created position of Penguin UK adult sales manager for mass market, with Chris Turner replacing him. In his new role, Sauerwine will be responsible for driving mass market sales for Penguin adult titles and... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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At The Irwaddy, U San OO, owner of Seikku Cho Cho publishing house spoke about the development of Burmese publishing, translations and ebooks in the country. The post Post-Censorship, Publishing Continues to Evolve in Burma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Oxford University Press (OUP) is sponsoring an African literacy conference in South Africa this September. The conference is organised by the Reading Association of South Africa (RASA), a literacy group, in association with the International Literacy Association (ILA) and the International... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Author and wife featured on radio special about finding love when disabled; awards and honors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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