The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
News tagged with:
#social giant
#publishers rely
#sponsored posts
#poked fun
#publishers operate
#media companies
To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategy based
#defining moment
#managing partner
Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
Written By: Benedicte Page Publication Date: Thu, 21/07/2011 - 09:18 Brent council's plan to close six of its 12 libraries was made "with great care and expressed attention to the 1964 Act" and other relevant legislation, the High Court heard yesterday (20th July). The council had faced... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening day
#great care
#judicial review
Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forbes media
#strategic partnership
#brent schlender
Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Wed, 20/07/2011 - 09:10 Brent council failed to comply with its legal obligations under the 1964 Public Libraries and Museums Act when planning the closure of six of its libraries, the High Court was told on the first day of the judicial review... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full range
#museums act
#high court
B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
More news stories like this |
Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers digest
#wenner media
#digest association
#$1 billion
Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#magazine publishers
Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big change
Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#june compared
#year-earlier level
#fathers day
#e-book readers
Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times
[ The New York Times | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#write book
#financial crisis
#book deal
#inside account
Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this |
A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#book deal
#julian assange
#months ago
Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |
The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longtime editor
#media decoder
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#breakneck pace
The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#herman cain
#conservative imprint
The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#print versions
#trade paperback
#hardback books