The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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Publishers and agents say they are re-examining their roles in light of political developments, saying “a lot of people are going to have to decide what is important” following Donald Trump's US presidency. Continue reading at The Bookseller
[ The Bookseller | 2017-02-13 00:00:00 UTC ]
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The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
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Two weeks of convulsive change at three of the most prestigious magazine publishers, while Facebook grows by nearly 60 percent. The post Restructurings, Downsizings, and a Social-Media Steamroller appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Four board members step down as TheStreet.com investor gains a 29 percent stake in the digital magazine. The post Spear Point Invests $1 Million into Salon Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Costa prize-winning author Andrew Michael Hurley’s new novel Devil’s Day is publishing this October with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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A store in northern Maine wins a cash prize; college students petition for a Barnes & Noble; Houston gets a new Latino bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Pottermore chief executive Susan Jurevics will leave the company at the end of February. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Facebook is on the hook for $500 million in damages after losing an intellectual property lawsuit Wednesday to ZeniMax Media over its virtual reality headset, the Oculus Rift. ZeniMax, a video game publisher, sued the social network in 2014 in U.S. District Court in Dallas shortly after Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-02 00:00:00 UTC ]
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Catching industry observers off-guard, Shelfie—the Canadian bundler of ebooks with customers' print editions—quietly announces its service is folding. The post Canada’s Shelfie, Formerly BitLit Media, Is Shutting Down Its Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-31 00:00:00 UTC ]
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In response to recent events, both in the world and at Winter Institute 12 itself, booksellers attending the annual gathering focused their attention on making both the industry and their bookstores more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget
[ Engadget | 2017-01-27 00:00:00 UTC ]
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Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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