Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this year.Facebook is asking brands for $100,000, down from at least $250,000, to participate in the tightly controlled, guaranteed quality video marketplace, according to advertisers familiar with the program. The commercials appear in Facebook Watch, the year-old video service that features shows like "Ball in the Family," a reality show about the basketball-playing Ball brothers. There are also shows from publishers and TV studios, and Facebook splits ad revenue with them.Now, advertisers can buy ad space directly from Facebook, not through the programmatic, automated self-service platform, and that way it can place ads in videos it has reviewed. Facebook calls the new offering "in-stream reserve buying," and it's a rival ad product to Google Preferred, a similar program that commits to only run ads in the top videos on Google and YouTube. Facebook also now allows brands to buy ads in individual Watch shows, and pick categories of videos to sponsor like sports, . Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Despite the decline of paper product use among publishers, prices for paper havent fallen the way many hoped they would. Some say that this is the result of demand meeting supply, while others think pricing is about to change for the publishers benefit. Terry Choate, president of Making... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 19/08/2011 - 08:50 High street stalwart Argos is planning to launch ebooks on its website in a bid to grow its recently launched book offer. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 12/08/2011 - 08:22 Supporters of New Cross library have claimed the council is demanding £24,000 in annual rent to reopen the library. It is due to reopen tomorrow (13th August) as New Cross People's Library, in a trial venture run by local... Continue reading at The Bookseller
[ The Bookseller | 2011-08-12 00:00:00 UTC ]
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A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World
[ PC World | 2011-08-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 10:44 Juliet Annan at Fig Tree has won a "hotly contested" auction involving seven bidders to buy cookery manual Food DIY by Tim Hayward. Annan acquired world rights to the book, and a second volume, from Tim Bates at Pollinger Ltd... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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In order to automate the workflow and offer solutions for publishers who have to do more with less, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 16:21 Faber has bought a crime novel about a man involved a motorcycle accident, who is told the girl who was travelling with him does not appear to exist. Editor Katherine Armstrong bought two books from from Vivien Green at Sheil... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 19/07/2011 - 11:21 Puffin is reviving Willard Price's Adventure series, which will be penned by Henry Tumour author Anthony McGowan, after signing a deal with his estate. Publisher Amanda Punter and executive editor Shannon Park bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 15:22 Amazon.com is giving students the ability to rent textbooks on Kindle e-readers. The company said students can save up to 80% off textbook prices with the new initiative, which launched today. Kindle Textbook Rental will also... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 14:03 Random House author Katie Price is to attempt to break the Guinness World Records title for the largest book signing by a single author. Price's attempt will take place at the O2 Academy, Leeds, at 11 a.m. on 27th July,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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