Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

  Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
News tagged with: #facebook users #associate publisher

Other Publishing stories related to: ' Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity '


Digital helps lift profit at Simon & Schuster

Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #simon schuster #ebook sales #growing fast


A Peek at the May 2 'PW'

An analysis of the digital e-reading market via a Codex Group survey kicks off this week's news section which is followed by a piece on what Rodale is now doing in the digital space. BOA Editions is celebrating 35 years of publishing poetry and other forms of literature largely ignored by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times books #digital space #author profile


Custom Content Industry Experiences $12.5 Billion High in 2010

The Custom Content Council and ContentWise 11th annual content industry study, “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011,” reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


20 Game-Changing Events That Shaped the Internet, Part 2

We continue to look at the events that made the Internet into what it is today. In this part we examine blogs, Napster, Skype, online books, Facebook, and more. Continue reading at PC World

[ PC World | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online books


CUP publishing staff reject 2% pay increase

Written By: Graeme Neill Publication Date: Fri, 18/02/2011 - 08:15 Publishing staff at Cambridge University Press (CUP) have voted to reject a pay increase of 2%. The proposed pay increase, which CUP has described as reasonable and in line with other pay settlements, has led the Unite union to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economic downturn


Apple move raises doubts over Kindle app

Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:33 Apple's decision to grab a revenue share from ebook purchases made via apps raises questions over the future of Amazon's Kindle app, according to media reports. As The Bookseller reported yesterday, the FT notes that Apple is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #revenue share #media reports #30% cut


UK bestsellers help Hachette prove resilient as ebooks rise in the US

Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 10:08 Bestsellers from Hachette UK helped limit the decline in sales at parent Lagardere Publishing, according to results filed by the French group, which is continuing to suffer from a year-on-year drop in sales of Stephenie... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bestsellers #results filed #french group #year-on-year drop #stephenie meyer #e-books accounted


Digital and Kobo help push sales at Indigo

Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push sales #4m year-on-year #fourth quarter


Report: Worldwide App Revenue To Exceed $15 Billion in 2011

Mobile app downloads will increase 117 percent to 17.7 billion worldwide while mobile application store revenue will grow to more than $15.1 billion in 2011, a 190 percent increase, according to Gartner Inc. In 2010, app stores generated an estimated $5.2 billion from both download sales and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue