Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

  Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
News tagged with: #facebook users #associate publisher

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iBooks 2: Reinventing Textbooks Or Lulu on Steroids?

While the launch of Apple’s iBooks 2, its new multimedia textbook format, and iBooks Author, the free authoring tool Apple has produced to create them, may indeed “reinvent the textbook,” there are a lot of questions to be answered before it does. That doesn’t mean that Apple didn’t put on quite... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author #apple didn

Apple reveals education trifecta: iBooks 2, iBooks Author, and iTunes U

At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews

[ Betanews | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple unveiled #ibooks author #guggenheim museum

Qatar raises stake in Lagardere

Gulf state Qatar has raised its stake in Lagadere to over 10%, becoming the company's largest... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures #web sites

Charity retailers deny damaging indies

Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:45 The Charity Retail Association has denied it is responsible for damaging high street booksellers but said independent retailers need "greater help" in the current climate. Last Friday (11th November) the BA called on the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent retailers #current climate #charity bookshops #unfair competition

Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
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Blackwell and Waterstone’s reveal charity campaigns

Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:33 Blackwell and Waterstone's have unveiled two charity campaigns in the run-up to Christmas. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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BA: 'end charity bookshop concessions'

Written By: Charlotte Williams Publication Date: Fri, 11/11/2011 - 07:35 The Booksellers Association is calling for the end of tax and business rate concessions for charity bookshops, saying that they represent "unfair competition" to high street booksellers. The call comes amid claims... Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #charity bookshops #unfair competition #charity shops

New York Magazine Raises Cover Price $1 to $5.99

At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lowering prices #york magazine

Can a Nook Color 2 Dampen Kindle’s PR Blaze?

This story first appears on FOLIO:'s sister site minonline. There is no telling what exactly Barnes & Noble will be announcing at a press conference the company has scheduled for Nov. 7 in New York, but word went out to the media yesterday that something was coming next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #press conference

FBF Day 2: rights round-up

Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:15 Yet more rights deals announced at Frankfurt Book Fair today, including Piatkus' foreign rights team is having a runaway success with début novel The Guilty One by Lisa Ballantyne—which they are likening to Nicci French and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international deals #rights round- #runaway success #nicci french

How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolled

Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feed #facebook information #personal story

Chevalier and Prosser edit charity collection

Written By: Katie Allen Publication Date: Mon, 19/09/2011 - 09:45 Historical author Tracy Chevalier and Hamish Hamilton publishing director Simon Prosser have joined forces to edit a short story collection raising awareness and funds for the Woodland Trust. Why Willows Weep: Contemporary Tales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces #woodland trust #philip hensher

Six Ways Amazon Book Streaming Could Help Small Business

Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World

[ PC World | 2011-09-13 00:00:00 UTC ]
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Dolls help to launch children's novel

Written By: Caroline Horn Publication Date: Fri, 02/09/2011 - 15:00 Teacher and artist Patricia Le Baudrier is using digital printing and marketing to launch her debut novel The Orphans of St Cecile, which she created using dolls she has modeled and using photographs as illustrations. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch children #digital printing

Trade greets end of Waterstone's 3 for 2

Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstone’s 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #graeme neill #trade figures #individual books

Waterstone's to end 3 for 2 next month

Written By: Graeme Neill and Lisa Campbell Publication Date: Wed, 31/08/2011 - 10:27 Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #individual books

Top That gets celeb help for The Froobles

Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time