Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Gender pay gap figures reveal big publishing's great divide

The UK’s biggest publishers release figures showing average differences in pay between men and women ranging from 11.3% to 29.69%The books industry may be dominated by women, but men are reaping the rewards, as the UK’s largest publishers reveal a “stark” divide in pay. Figures reported to the... Continue reading at The Guardian

[ The Guardian | 2018-03-23 00:00:00 UTC ]
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How publishers are monetizing their Facebook groups

Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-23 00:00:00 UTC ]
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The Rundown: Publishers move beyond Facebook

In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-22 00:00:00 UTC ]
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Zuckerberg says Facebook must protect user data or ‘we don't deserve to serve you’

Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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At A Moment Of Crisis, Facebook Needs Sheryl Sandberg Out Front

It’s hard to fathom why Facebook’s number two has gone along with a crisis strategy that puts herself (and Mark Zuckerberg) squarely behind the curtain. Over the weekend it was business as usual on Facebook COO Sheryl Sandberg’s profile page. On Saturday, she shared two photos from a visit to... Continue reading at Fast Company

[ Fast Company | 2018-03-21 00:00:00 UTC ]
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While Facebook battles fires, Google rolls out pro-publisher initiatives

The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-20 00:00:00 UTC ]
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Stocks fall as Facebook leads tech companies down

A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Facebook stock drops 7% over Cambridge Analytica controversy linked to Trump campaign

Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Facebook is testing ways to compensate video creators so it can cut into YouTube’s dominance

If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Hearst's Troy Young on Publishing Amid Chaos: 'Facebook Doesn't Owe Me Anything'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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NBC News Chairman Lack Sees No Value for Publishers in Facebook

NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content creation #digital initiatives #press briefing #nbc news #facebook doesn


Why media companies are shifting their attention from Facebook to YouTube

Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-14 00:00:00 UTC ]
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Facebook's daily news video section may arrive this summer

Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget

[ Engadget | 2018-03-13 00:00:00 UTC ]
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After Facebook news-feed changes, publishers look hopefully to Pinterest

Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
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For News Publishers, Facebook Is a Less Reliable Friend

As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired

[ Wired | 2018-03-12 00:00:00 UTC ]
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British Library reveals 6.2% gender pay gap

Women earn 6.2% less than men per hour at the British Library, it has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2018-03-12 00:00:00 UTC ]
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Facebook secures music licensing and baseball streaming deals

Facebook on Friday announced a pair of deals that gets the social networking giant deeper into a pair of popular consumer pursuits — music and baseball. On the music front, Facebook is following up earlier deals it struck with Universal Music Group and Sony/ATV Music Publishing by lining up a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensing partnership #licensed music


Facebook signs licensing deal with Warner Music

Facebook Inc. has signed a licensing agreement with Warner Music that covers the music company’s recorded music and music publishing catalogs for use in social media such as videos and messages.  The deal paves the way for social media users to create, upload and share videos with licensed... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
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Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-09 00:00:00 UTC ]
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In Other Words reveals books in translation shortlist

Books from Iceland, Spain, Italy, Finland and The Netherlands are in the running for this year’s In Other Words project, designed to help UK publishers acquire children’s books in translation. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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