Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still get the complete story. Similarly, because both platforms present video as part of a feed, publishers have to work harder to get user's attention. The post Facebook’s growing video power has publishers embracing the sound of silence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-09 00:00:00 UTC ]
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Print Power

Mobile content and community brands dominated the media category of the 2011 Inc. 5000, which recognizes the 5,000 fastest-growing privately-held companies in the U.S. (The number one company in the media category: GoLive! Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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Europe set to embrace the ebook

Written By: Philip Jones Publication Date: Mon, 10/10/2011 - 14:49 European publishers are becoming less resistant to the "digitisation tsunami" as local distribution networks are built and publishers await the arrival of global players such as Amazon, Apple and Google in their territories. ... Continue reading at The Bookseller

[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Children's publishers positive about FBF deals

Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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The Bodley Head to explore science behind sound

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 11:04 The Bodley Head has acquired a title about the science behind sound, written by the president of the Institute of Acoustics, Trevor Cox. Editor Kay Peddle bought UK and Commonwealth rights from Peter Tallack at the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Waterstone's strikes publishers' agreement

Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Publishers ready Diamond Jubilee titles

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queen’s diamond jubilee in 2013. Big names will be penning their take on the Queen’s 60-year reign, with broadcaster Andrew Marr’s title The Diamond Queen (27th... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Adobe Releases Single Edition in Digital Publishing Suite

In an expanded effort to support all of publishers’ app needs, Adobe’s Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
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Publishing Scotland to launch digital fund for indies

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Perseus Creates New Service for Authors Seeking to Self-Publish

David Steinberger of Perseus, which will offer distribution and marketing to authors. Continue reading at The New York Times

[ The New York Times | 2011-10-03 00:00:00 UTC ]
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Perseus launches self-publishing ebook service

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:01 US independent publisher Perseus Books Group has launched a distribution and marketing service for authors wanting to self-publish their own ebooks, offering a 70% royalty rate to the author. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Canongate sells controlling stake in Text Publishing

Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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British Museum to publish first manga title

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 15:26 The British Museum Press is teaming up with Japanese star Hoshino Yukinobu to publish its first manga book, featuring the artist’s most famous character, Professor Munakata. Marketing and publicity executive Sarah Morgan... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Little Tiger looks to grow abroad

Written By: Caroline Horn Publication Date: Fri, 30/09/2011 - 15:18 Publisher Little Tiger Press is seeking to extend its presence in Australia and the US through partnerships with distributors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Another Rodale Exec’s Exit Points to Changes at Publisher

Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodale’s book division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Most – But Not All – Big Magazine Publishers Sign On For Amazon's Tablet

Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD

[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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Publishers gear up for Super Thursday

Written By: Charlotte Williams and Philip Stone Publication Date: Mon, 26/09/2011 - 09:00 Publishers are looking to make their mark with blockbuster titles from day one of release, as the most important day of autumn hardback releases, Super Thursday, looms this week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Bezos tops Guardian book trade power list

Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Get author consent in writing, publisher agents told

Written By: Benedicte Page Publication Date: Thu, 22/09/2011 - 15:46 Agents who wish to publish their clients’ work must offer them a detailed explanation of what they will personally gain from the arrangement and obtain their full and written agreement, the president of the Association of... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Simon & Schuster to publish Country Life titles

Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 08:48 Simon & Schuster has signed a deal with Country Life magazine to publish a new series of tie-in books, beginning this autumn with Curious Observations: A Country Miscellany. The book will comprise writings, articles and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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