Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."That was despite the proliferation in branded content as marketers tried to engage banner-blind consumers, and despite the occasional posting of branded content on Pages despite the rules. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
News tagged with: #facebook opens #branded content #taking advantage #prior permission

Other news stories related to: "Facebook Opens the Gates to Branded Content"


Lauren Groff on Opening a Bookstore in Florida

Novelist Lauren Groff joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss the new independent bookstore she and her husband are planning in Gainesville, Florida. The Lynx, which Groff aims to open this spring, will feature banned books, an act of resistance in a state where more... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-11 09:04:26 UTC ]
More news stories like this | All news stories tagged with: #bookstore #independent bookstore #school districts #lauren groff


Following a Successful 2023, B&N Aims to Open 50 Stores in 2024

Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #significant growth #sales increases #barnes noble


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | All news stories tagged with: #hardback #publishing contract #hardback books


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #associate director #video content


California Poet Laureate Lee Herrick opens up and performs at the L.A. Times Book Club

On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
More news stories like this | All news stories tagged with: #times book


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | All news stories tagged with: #publishers make #stable market #post italy


Opening in the States: Italy’s 21lettere Expands With 26Letters

Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
More news stories like this | All news stories tagged with: #book publisher


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #general manager #vice president #today announced #advertising industry #executive team


IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’

The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
More news stories like this | All news stories tagged with: #post ipa


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | All news stories tagged with: #digital content #university libraries #larry page #printed books


UK Publishers Open a ‘Work in Publishing’ Campaign

The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | All news stories tagged with: #publishers association #annual week #united kingdom #campaign appeared


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #news corp


PEN America Will Open an Office in Florida

PEN America intends to expand its presence in Florida amid growing book banning and other censorship efforts in the state, and has appointed ACLU veteran Katie Blankenship director of a new Florida office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #censorship efforts #pen america


RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #free app #latest updatesget #free morning


Sharjah Opens Its Book Fair’s 42nd Edition

In its 42nd iteration, the Arab world's leading book fair opens to what is expected to be an 11-day turnout of more than 2 million visitors. The post Sharjah Opens Its Book Fair’s 42nd Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-01 16:50:48 UTC ]
More news stories like this | All news stories tagged with: #book fair #arab world


How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic con #video games #comic books #annual gathering #javits center #recognizable brands


Penguin Random House and We Need Diverse Books Open Submissions for the 2024 Creative Writing Awards

The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot

[ Book Riot | 2023-10-18 18:22:57 UTC ]
More news stories like this | All news stories tagged with: #random house #penguin random house #diverse books


An Open Letter in Support of Adania Shibli From More Than 350 Writers, Editors, and Publishers

This letter was originally published by ArabLit. The shocking and tragic events that began on October 7th and are ongoing today have had repercussions all over the globe, including within the publishing world. Award-winning Palestinian author Adania Shibli, who was a finalist for the 2020... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 09:05:58 UTC ]
More news stories like this | All news stories tagged with: #national book award #publishing world #originally published #adania shibli #open letter


More than 600 sign open letter decrying cancellation of German event for Palestinian author

After an award ceremony for a Palestinian author at the Frankfurt Book Fair was canceled, more than 600 literary figures have signed an open letter denouncing the decision. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
More news stories like this | All news stories tagged with: #frankfurt book fair #award ceremony #palestinian author


Frankfurt-Bound Nermin Mollaoğlu Opens a Press in the UK

Istanbul's accomplished literary agent Nermin Mollaoğlu is opening a new press in London with Tasja Dorkofikis and Geraldine D'Amico. The post Frankfurt-Bound Nermin Mollaoğlu Opens a Press in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-12 20:29:08 UTC ]
More news stories like this | All news stories tagged with: #literary agent #uk appeared