Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."That was despite the proliferation in branded content as marketers tried to engage banner-blind consumers, and despite the occasional posting of branded content on Pages despite the rules. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
News tagged with: #facebook opens #branded content #taking advantage #prior permission

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Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling content #content sales #app store #reader app


Apple rewrites rules on selling content via apps

Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle app #digital purchases #app store #selling content