Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek will be following along every step, from submissions to finalists to winners in June, when the ad world readies for the Cannes Lions International Festival of Creativity. Facebook's awards offer a look at the evolution of social media advertising, which has given brands new ways to show off creativity, and new technology and data to drive campaigns. Last year's winners included brands like Wendy's and Newcastle Brown Ale, and creative agencies like Saatchi & Saatchi, 72andSunny, BBDO, DDB and Leo Burnett. "They look for brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights," Facebook said on its website requesting entrants. The judges on Facebook's Creative Council include industry leaders such as David Droga, founder of Droga5. Submissions are due by April 1, and there will be an awards party set for June 24 in Cannes. Advertisers can enter six categories (Instagram submissions are only allowed in one of them). Facebook says campaigns are judged on their artistry as well as their ability to gain social traction, which is determined by data such as the number of Likes and shares. Here's a look at the... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Taiwan's international airport has opened what it calls the world's first in-transit e-library, offering 400 ebook titles to ease waiting-hall boredom while... Continue reading at PC World
[ PC World | 2011-03-11 00:00:00 UTC ]
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Publication Date: Tue, 08/03/2011 - 09:44 Sonny Mehta, editor-in-chief of Alfred A Knopf, is to be awarded the eighth Lifetime Achievement Award in International Publishing by London Book Fair. Mehta has published authors including Thomas Mann, Willa Cather, Albert Camus, John Updike, Toni... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 08:35 The Bookseller has received a record number of entries to its Best Independent of the Year Award, sponsored by Gardners. More than 40 indies across the UK and Ireland submitted entries in a bid to win £5,000. The award... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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The National Magazine Awards for Digital Media 2011 finalists have been announced by Sid Holt, chief executive of the American Society of Magazine Editors. The awards will be presented on March 16th, 2011. Nicknamed the Digital Ellies because of the Alexander Calder stabile "Elephant" given to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 23/02/2011 - 08:40 Julia Donaldson, Barry Hutchinson and Catherine MacPhail have been named the winners of Scotland's largest children's book prize, the 2010 Royal Mail Awards for Scottish Children's Books. More than 16,000 children voted for... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 21/02/2011 - 09:00 Lewisham library campaigners have renewed their call for secretary of state Jeremy Hunt to intervene over the borough's library closures. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 07:00 Penguin and Hachette were the big winners at the Publishers Publicity Circle awards, each coming away with three awards. The ceremony was held at Dolada in central London last night (15th February); the awards are given to the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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ABM has announced the 2011 recipients for its Crain, Timothy White and McAllister Fellowship Awards, honoring editorial excellence. Wyatt Kash, content director/editor for 1105 Events and executive director at the FOSE Institute, will receive the Crain Award, which honors an individual who has... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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Luxury magazine publisher Condé Nast is launching a London newsagent, which will sell more than 110 of its magazines from around the world. Continue reading at Media Week
[ Media Week | 2011-02-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:39 Canadian ebook retailer Kobo has said that it would be keen to partner a UK retailer in an effort to establish a presence in the market. Michael Tamblyn, vice-president of content, sales and merchandising at Kobo... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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The Eddie and Ozzie awards recognize excellence in magazine and digital editorial and design. The awards draw by far the widest variety of publication typesfrom b-to-b to consumer to association and customand our industry is particularly proud of its creative output. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 09:07 The starting gun has been fired for the Bookseller Industry Awards, which this year have been expanded with two new categories celebrating public libraries and childrens publishing. The awards, which run on 16th May during... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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