Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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This study of teenagers' social networking habits shows that's it's not technology they are 'addicted' to – it's friendship groupsForget the revelations about the NSA: one group in society has been living with surveillance for years. A group whose every move is tracked, whose freedom of movement... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian
[ The Guardian | 2014-03-14 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Seeking sale synergies, Bookline.hu, Hungary's top online bookseller has merged with Libri, the country's largest bookstore chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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Peter James's Host, published on two disks, was an early example – but exactly where the medium started life is surprisingly tricky to identifyWhat was the first ebook? Debate rages … When Peter James published his thriller Host on two floppy disks, in 1993, it was billed as the "world's first... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News
[ BBC News | 2014-03-04 00:00:00 UTC ]
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The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
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A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age
[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Former The Book Depository managing director Kieron Smith pictured is to launch an online global... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian
[ The Guardian | 2014-02-22 00:00:00 UTC ]
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