If you're wondering what ever happened to those Facebook Instant articles you were promised back in May, now there's word. Facebook has been testing instantly-loaded articles, hosted within Facebook instead of on publishers' sites, for the past couple of weeks, according to a report in The Wall Street Journal. But you probably aren't seeing them, as the Journal explains:That's because the articles have only been available to a small test audience of 5% of iOS mobile users in the U.S. that have downloaded the Facebook app, according to Alex MacCallum, the assistant managing editor for audience development at the New York Times, one of the publishers involved in the initiative.Facebook is gathering feedback "from people and publishers" before it rolls the feature out widely, a spokeswoman told The Journal. That means that in addition to waiting to try it out in your own news feed, you've got to wait for answers to the obvious question about the plan: whether publishers will benefit enough from a revenue share around ads to make up for the loss of traffic to their own sites. Publishers also worry that the social network could change the rules down the road, either at the expense of Instant Articles participants or the publishers that don't play along Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World
[ PC World | 2012-09-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Carly Simon, the singer and songwriter who has had a rocky life and a storied career, has sold her autobiography to Random House for a sum in the seven figures, according to a person familiar with the deal. Ms. Simon, the author of several children's books, is writing the memoir herself. It's... Continue reading at Crains New York
[ Crains New York | 2012-06-02 00:00:00 UTC ]
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Faber has acquired at title attempting to answer life's awkward questions, Big Questions from... Continue reading at The Bookseller
[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Apple can improve education and empower authors to create ever-better digital books without limiting customers. Continue reading at PC World
[ PC World | 2012-01-21 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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The Tip Sheet called up Sarah Bagby, owner of Watermark Books in Wichita, Kan., to find out what’s being exchanged during the annual post-holiday gift-correction season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Cambridge University Press' Cambridge Journals division has set up an article rental scheme... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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I hate them. Its like making believe theres another kind of sex. There isnt another kind of sex. There isnt another kind of book! A book is a book is a book. Maurice Sendak, to Guardian reporter Emma Brockes, about how much he hates ebooks Continue reading at AllThingsD
[ AllThingsD | 2011-10-07 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 26/09/2011 - 15:12 The Isle of Wight council has said five libraries originally scheduled for closure last June will become "community libraries" and will not be closed. But campaigners have branded plans to hand the libraries over to... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Condé Nast, with its famous editors and fabled perks, lost a lot of its pizzazz in the recession. The interest lifted this week, if temporarily, with @CondeElevator, an anonymous Twitter feed that captured the real or imagined elevator chitchat of company employees as they rode between floors of... Continue reading at AdWeek
[ AdWeek | 2011-08-12 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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