Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Facebook’s Looming Role as Media Kingpin

While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday

[ Digiday | 2014-02-04 00:00:00 UTC ]
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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Charlie Chaplin's only novel published for the first time

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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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J.K. Rowling says she's had second thoughts about one of the 'Harry Potter' romances (+video)

In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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[ The Guardian | 2014-02-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Colleen Hoover fans press publisher into print version of ebook

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[ The Guardian | 2014-01-31 00:00:00 UTC ]
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Publishers enjoy surging ebook export sales

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[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Why Publishers Need to Embrace Automated Ad Selling

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[ Digiday | 2014-01-30 00:00:00 UTC ]
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[ BBC News | 2014-01-29 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
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'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section (+video)

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[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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Elite Daily: Inside One Publisher’s Viral Boom

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[ Fast Company | 2014-01-25 00:00:00 UTC ]
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