The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its Facebook For Every Phone app, which is aimed mostly at people without smartphones. What's more, said Facebook, this is a "milestone." Given that Facebook has more than one billion monthly users, the number of people using the network via the app is just under one-tenth of its entire user base. Mobile use is, as Facebook COO Sheryl Sandberg well knows, intrinsically important to the firm. She feels mobile advertising rates should carry the same cachet as TV advertising rates, hence the impending arrival of video advertising on the site.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-07-22 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.I Tried Holiday Shopping on Fa... Continue reading at Engadget
[ Engadget | 2015-12-05 00:00:00 UTC ]
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It's been a big year for Andy Weir, author of acclaimed sci-fi novel The Martian. His bestselling book -- originally published serially for free on his personal website -- was turned into a similarly excellent movie starring Matt Damon and Jessica Ch... Continue reading at Engadget
[ Engadget | 2015-12-03 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate. “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
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The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian
[ The Guardian | 2015-11-30 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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Facebook wants to help ease the burn of a breakup.The social media giant introduced new tools Thursday on its mobile app to help users see less of their exes.Now when you change your relationship status to “single,” Facebook will ask if you want to “take a break” from seeing pictures and posts... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-20 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
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Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company
[ Fast Company | 2015-11-17 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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The entrepreneurs who launched the Call Me Ishmael storytelling project have invented a device that they hope will become a fixture in bookstores and libraries: a phone that allows bibliophiles to anonymously share stories about their favorite books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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