The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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Six library ebook vendors, one stage, 50 minutes: as you might expect, not exactly the forum to forge a new understanding between libraries and publishers Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller
[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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W H Smith has defended its customer service record after being voted the worst retailer in the UK... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
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Christian retail sales increased slightly last year, even while the total number of stores in that market continued to decline, according to a state-of-the-industry report for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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This month, Dan Kois, Jessica Winter, and Meghan O’Rourke discuss Jenny Offill’s slim but potent novel Dept. of Speculation. Does the novel’s bifurcated structure work? Is its theme of the difficulty of making art when facing the daily struggles of domesticity resonant? What does that title... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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When shelf space abounded at bricks-and-mortar locations, it was not uncommon for booksellers to stock political books that matched their own ideological leanings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Going to the library frequently is the same as getting a pay rise of £1,359 a year,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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More than half of Britain’s online retail spend goes to Amazon, working out at £70... Continue reading at The Bookseller
[ The Bookseller | 2014-04-22 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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