Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently described by Bloomberg News as the world’s most valuable pot company. Archibald, formerly president of Vice Canada, left the company about a year ago after a 14-year career that included establishing Vice’s in-house agency Virtue in Canada. Chung is co-founder of Los Angeles-based multicultural shop Cashmere. He also co-founded Merry Jane, a digital media platform dedicated to cannabis culture, with Snoop Dog. Gram By Gram, whose named is derived from how marijuana quantities are measured, will operate as an “agnostic creative division of Merry Jane,” according to a press release, which bills the shop as “the world’s first global cannabis agency” with offices in Toronto, Los Angeles, Mexico City and London. Gram By Gram expects to have 50 employees hired by the end of the year across its four offices, Archibald said. Services will include advertising, innovation, content development, branding, design, social strategy and experiential, as well as business-to-business services. While cannabis is quickly entering the mainstream–it is now legal for recreational use in 10 U.S. states--pot branding remains in its infancy. But the potential is immense: U.S. consumer spending on legal... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 08:20 The French internet portal for independent booksellers, 1011libraires.com, will finally be launched on 4th April after several months of delay due to technical difficulties. Initially, 300 outlets will be hooked up to the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Lisa Campbell and Charlotte Williams Publication Date: Thu, 17/03/2011 - 16:06 Gardners is set to launch its Hive.co.uk website within weeks and has 400 retailers signed up, although some indies have expressed mixed views about the initiative. Speaking at the Independent... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
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After AOLs layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 08:45 Orion Children's Books is launching a new Young Adult imprint, with Harlan Coben's first foray into YA fiction among the "starry authors" geared up for release. Indigo will publish four titles a month, beginning in... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Fri, 11/03/2011 - 15:47 Transworld/Bantam novelist Manda Scott has formed the Historical Writers Association as a forum for writers and to promote the genre. The internet-based group, which already boasts around 100 members including authors Simon... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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The Association of Magazine Media (MPA) released a study following growth in magazine-created iPad Apps, tracking a decline from previous months numbers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 01/03/2011 - 09:53 Random House UK has said it will continue to evaluate options for ebook pricing but will not follow its US business in adopting the agency model. A statement from Random House US issued overnight said agency would... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/03/2011 - 15:52 The Campaign for the Book has launched a legal challenge over the widespread library closures, claiming culture secretary Jeremy Hunt has failed to comply with his duties under the 1964 Public Libraries and Museums Act.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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