European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-06 00:00:00 UTC ]
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Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #facebook head #facebook announced #news publishers #political ads


Facebook won't exempt publishers from new political ad policy

If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget

[ Engadget | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #campbell brown


Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #post publishers #usa today #readers turn #mobile ads


In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success


Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #vox media #nbc universal


Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo appeared #policy change #make sense


German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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Digiday Research: Half of European publishers believe international expansion is important

Digiday surveyed European publisher executives and found that less than one-third believe international expansion isn't an important business strategy. The post Digiday Research: Half of European publishers believe international expansion is important appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #international expansion


The Rundown: Publishers sweat the ad details

In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
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Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-09 00:00:00 UTC ]
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Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #nbc universal


European publishers’ pivot to video continues, albeit less aggressively

Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-08 00:00:00 UTC ]
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‘Twitter is having a comeback’: What’s on the minds of European publishers

How to diversify platform distribution in the wake of Facebook's news-feed changes, what more can be done to throttle ad fraud, and the GDPR are all top of mind for publishers attending Digiday's Publishing Summit Europe. The post ‘Twitter is having a comeback’: What’s on the minds of European... Continue reading at Digiday

[ Digiday | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post twitter #european publishers


‘We’re wondering what’s next’: European publishers’ candid thoughts

Media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and more. The post ‘We’re wondering what’s next’: European publishers’ candid thoughts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #candid thoughts #latest algorithm


European publishers look to digital subscriptions to reduce platform dependency

Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
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'Worst Is Behind,' Says Federation of European Publishers

Members of the Federation of European Publishers sold $28 billion worth of books in 2016, the same as 2015, signaling that the industry has finally stabilized following the uncertainty of the 2008 financial crash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
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A (Block)Chain Reaction for Publishing

The music, video, and book industries have had metadata problems in common for years—and one solution, blockchain, is a technique publishing could learn from the music business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music business