Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
BookExpo has named its finalists for its Editors’ Buzz program, which highlights titles expected to resonate with readers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Even as flowers sprout from the ground, great books are also popping up all over the place. Which ones are most worth your time? Amazon editors have selected a list of the books they say are the best to be released in March. Here are the picks, with thoughts from Amazon senior editor Chris Schluep. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-03-02 00:00:00 UTC ]
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Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Anna LeBaron escaped her murderous father’s polygamist cult at the age of 13, leaving behind a life of terror and over 50 siblings to begin a search for healing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload. Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload.When it comes to music and the human brain, Daniel Levitin's... Continue reading at Fast Company
[ Fast Company | 2017-02-17 00:00:00 UTC ]
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Anja Sieg reports from the American Booksellers Association's (ABA) 12th Winter Institute, which drew a record crowd of 654 booksellers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Programmatic buying is quickly evolving, but each new integration has its own set of drawbacks. At Digiday’s Hot Topic Header Bidding event in New York City yesterday, we asked publishers what they see as the biggest barrier to adopting server-to-server connections. Publishers said they were... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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Pearson's c.e.o. John Fallon has been forced to defend his position after admitting the company "got it wrong" last year, resulting in revisions to its 2017 forecast and dividend, and the withdrawal of its ambitious £800m profit target for 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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The educational publisher Pearson has warned of an "unprecedented" fall in sales in the US. Continue reading at BBC News
[ BBC News | 2017-01-18 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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#increased acceptance
#joanna coles
#millennial women
The Wiley's Dummies brand veteran will oversee LPG's 14 imprints and divisions serving the school/library and trade markets, effective January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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Pearson is making its Learning Design Principles (LDPs) publicly available under a creative commons license to "broaden the conversation" on the learning principles that should form the basis for educational products. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Barry Holmes, former senior commissioning editor at Cassell, has died after a long illness. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#paying customers
#ad products
#audience scale
#ve rounded
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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#media companies
#ad products
#audience scale
#social publishing
#publishers appeared
Longtime Editor Brian Sweany is replaced by Alcalde Magazine's Tim Taliaferro. The post A New Editor-in-Chief at Texas Monthly Following Sale appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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#chasing scale
#making money
#video publishers
Michael Joseph has appointed Ione Walder, commissioning editor at Pavilion, to be its new cookery commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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