Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called "DD Summer Soundtrack," centers on a five-concert series that the fast-food chain is sponsoring, and the music kicks off today with a performance by pop-fusion artist Marian Hill in Philadelphia. The Canton, Mass.-based company's marketing team—which includes agencies Hill Holliday and Trilia—will publish and promote content from the concerts on its social channels, including its initial effort on livestreaming-app Periscope. "This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," said Scott Hudler, vp of global consumer engagement at Dunkin' Donuts. "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases." If you often use Spotify's free service—in other words, not its $9.99-a-month, no-ads offering—expect to see and hear plenty of Dunkin' Donuts' promos through Labor Day. It's the most elaborate partnership between the brand and the digital-music service to date. "They've bought media across all of our different channels—audio, video ads, desktop banners," said Spotify CMO Jeff Levick. "They're really doing a full, summertime... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2024-01-29 11:30:00 UTC ]
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From racism in dating to sexual dry spells, these four new books take an, ahem, intimate look at all facets of love and relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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How many stories does it take to get to know a place? Lifelong residents may write confidently of their homeland, but among the travelogs and novels and poems and memoirs that give shape to a city, I’m partial to books written from the perspective of those still calibrating their relationship... Continue reading at Electric Literature
[ Electric Literature | 2024-01-10 12:00:00 UTC ]
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If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World
[ PC World | 2024-01-10 08:00:00 UTC ]
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The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian
[ The Guardian | 2024-01-06 16:00:14 UTC ]
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Vignette Books is new online bookstore based in Austin, Tex., cofounded by a former employee at Book People. It has attracted an audience willing to gamble on buying used and vintage books based solely on their categories, without knowing exactly which title will arrive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, January 7 Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-03 11:00:48 UTC ]
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In his new book, ‘Judaism Is About Love: Recovering the Heart of Jewish Life,’ Rabbi Shai Held asks readers to reconsider what they know about Judaism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Novelists in Brooklyn draw inspiration from the New York borough’s cast of thousands, and particularly from its idiosyncratic neighborhoods. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-12-21 19:46:00 UTC ]
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While we already picked our favorite books of 2023, our reviews editors thought it would be a shame to let the year end without one final salvo of suggestions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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The new Nero Book Awards is a very similar contest to the Costa Book Awards, which bowed out after 50 years in June 2022. The post Another Cup of Coffee: The UK’s Nero Book Awards’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 19:02:27 UTC ]
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The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC
[ CBC | 2023-12-03 21:53:26 UTC ]
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In his memoir Speak, Memory, Vladimir Nabokov reflected: “Music, I regret to say, affects me merely as an arbitrary succession of more or less irritating sounds.” The furor over Lolita may have died down, but this confession still has the power to shock. Did the man just say he doesn’t like... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-29 09:55:49 UTC ]
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He emerged in the 1950s as a promising young writer exploring the emotional lives of ordinary men and women and the complexities of Jewish identity in America. Continue reading at The New York Times
[ The New York Times | 2023-11-20 23:46:03 UTC ]
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Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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