Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called "DD Summer Soundtrack," centers on a five-concert series that the fast-food chain is sponsoring, and the music kicks off today with a performance by pop-fusion artist Marian Hill in Philadelphia. The Canton, Mass.-based company's marketing team—which includes agencies Hill Holliday and Trilia—will publish and promote content from the concerts on its social channels, including its initial effort on livestreaming-app Periscope. "This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," said Scott Hudler, vp of global consumer engagement at Dunkin' Donuts. "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases." If you often use Spotify's free service—in other words, not its $9.99-a-month, no-ads offering—expect to see and hear plenty of Dunkin' Donuts' promos through Labor Day. It's the most elaborate partnership between the brand and the digital-music service to date. "They've bought media across all of our different channels—audio, video ads, desktop banners," said Spotify CMO Jeff Levick. "They're really doing a full, summertime... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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Judges praise the final six ‘exquisite and ambitious’ works in contention for the £50,000 award for nonfictionBooks tackling climate change, China, the NHS, European revolutions, ballet and music feature on the shortlist for this year’s Baillie Gifford prize for nonfiction.The six-long list... Continue reading at The Guardian
[ The Guardian | 2023-10-08 19:00:48 UTC ]
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Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World
[ PC World | 2023-10-04 14:10:27 UTC ]
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Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
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Peace Is What Our Hearts Seek: Kalpna Singh-Chitnis’s Love Letters to Ukraine, by Candice Louisa Daquin Book Reviews [email protected] Tue, 09/19/2023 - 16:07 In Love Letters to Ukraine from Uyava (River Paw Press, 2023), Kalpna Singh-Chitnis... Continue reading at World Literature Today
[ World Literature Today | 2023-09-19 21:07:47 UTC ]
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Deesha Philyaw—the National Book Award finalist whose critically-acclaimed debut, The Secret Lives of Church Ladies, had trouble finding a publisher—has just inked a seven-figure, two-book deal. The Secret Lives of Church Ladies, a collection of nine stories, was turned down by several major New... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-14 18:40:18 UTC ]
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Wingfeather, Andrew Peterson’s middle grade fantasy series from Christian publisher WaterBrook, follows three siblings as they encounter good versus evil, in a story ‘that doesn’t cheapen the reality that the world can be a scary place,’ the author says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Lisa Jewell puts a great deal of thought into the monikers she chooses for the people who populate her books. Here are her rules of thumb. Continue reading at The New York Times
[ The New York Times | 2023-09-07 09:02:29 UTC ]
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The 251-year-old hymn of God's transforming love—a church staple and a music chart-topper—also resonates with writers today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
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Aurora Mattia’s debut novel The Fifth Wound is a fantastical journey through the formulation of one trans woman’s truth. Mattia’s own recapitulation as protagonist Aurora aka @silicone_angel bridges the gap between ancient Greece, Covid-era Brooklyn, and the rolling fields of Iowa searching to... Continue reading at Electric Literature
[ Electric Literature | 2023-09-01 11:00:00 UTC ]
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Clara Luper’s Diamonds and Acts of Radical Love: A Conversation with Cornel West, by Karlos K. Hill Interviews [email protected] Wed, 08/30/2023 - 08:14 Dr. Cornel West / Courtesy of AAE SpeakersCornel West, who recently retired from Princeton... Continue reading at World Literature Today
[ World Literature Today | 2023-08-30 13:14:20 UTC ]
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Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age
[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian
[ The Guardian | 2023-08-15 16:05:23 UTC ]
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Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company
[ Fast Company | 2023-08-08 08:50:00 UTC ]
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The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times
[ The New York Times | 2023-08-07 23:51:30 UTC ]
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Our favorite books coming out this week include new titles from Alexandra Chang, R. Eric Thomas, Wole Talabi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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'Baking Yesteryear' by TikTok personality B. Dylan Hollis is the #1 book in the country. Plus the buzz around the movie 'Oppenheimer' reignites interest in the Pulitzer-winning source material, and Karen M. McManus sends off her One of Us Is Lying trilogy in high style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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