Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called "DD Summer Soundtrack," centers on a five-concert series that the fast-food chain is sponsoring, and the music kicks off today with a performance by pop-fusion artist Marian Hill in Philadelphia. The Canton, Mass.-based company's marketing team—which includes agencies Hill Holliday and Trilia—will publish and promote content from the concerts on its social channels, including its initial effort on livestreaming-app Periscope. "This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," said Scott Hudler, vp of global consumer engagement at Dunkin' Donuts. "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases." If you often use Spotify's free service—in other words, not its $9.99-a-month, no-ads offering—expect to see and hear plenty of Dunkin' Donuts' promos through Labor Day. It's the most elaborate partnership between the brand and the digital-music service to date. "They've bought media across all of our different channels—audio, video ads, desktop banners," said Spotify CMO Jeff Levick. "They're really doing a full, summertime... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Yes, we’ve got full reviews of Google’s new flagship phones as well as its first smartwatch. The phones fare better than the wearable, but we are on the seventh generation of Pixel smartphones, so that’s to be expected.In addition to new software features and Tensor G2 chip, the Pixel 7 Pro gets... Continue reading at Engadget
[ Engadget | 2022-10-13 11:15:44 UTC ]
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At first, I wanted to call it Forty Love. My memoir, Bookends: A Memoir of Love, Loss, & Literature, is a deeply personal account of the unexpected plot twists in my own life highlighted by the books I was reading at the time. In my current career as publishing CEO at Zibby Books and host […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-22 08:51:36 UTC ]
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In “Left on Tenth,” the veteran author looks back on a series of life-altering events, including a whirlwind romance at the age of 72. Continue reading at The New York Times
[ The New York Times | 2022-04-12 09:00:01 UTC ]
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Even though we both love middle grade books, it turns out that my nephew is looking for different things from an audiobook than I am. Continue reading at Book Riot
[ Book Riot | 2022-03-29 10:30:00 UTC ]
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Don Hollway’s new novel is a fast-paced saga based on the life of Harald Hardrada, the 11th-century Norse adventurer Continue reading at The Washington Post
[ The Washington Post | 2021-09-22 11:00:00 UTC ]
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Given that we’re all justifiably afraid about the breath of others right now, it’s a weird time to be dating. While the warmer months at least offered the possibility of outdoor meetings, now it’s winter and, like all other things, dating has become an exercise in futility and endless Zoom... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 15:42:07 UTC ]
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Bob Dylan's entire catalogue of songs, one of the great treasures in music history, has been acquired by Universal Music Publishing Group for an undisclosed sum. Continue reading at CBC
[ CBC | 2020-12-07 16:53:36 UTC ]
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Ingrid Persaud’s Trinidad-set debut is a memorable, moving account of wounded people who come together to create an alternative family. Continue reading at The Washington Post
[ The Washington Post | 2020-08-12 12:00:00 UTC ]
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Peloton has failed to convince the court that the National Music Publishers Association violated federal antitrust laws. If you'll recall, the NMPA sued Peloton in early 2019, accusing it of using songs in its workout videos without obtaining the pro... Continue reading at Engadget
[ Engadget | 2020-01-30 13:20:00 UTC ]
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When you meet Archie Bongiovanni, you may feel as though you already know them. The jorts, the stick-n-poke tattoos, the larger-than-the-room laugh that means you always know where they’re standing. That’s because Bongiovanni’s incredibly endearing energy winds up all over the page in Grease... Continue reading at Electric Literature
[ Electric Literature | 2019-09-27 11:00:50 UTC ]
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Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
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Samsung’s Notebook 7 and Notebook 7 Force are laptops designed for a growing audience of PC users who want a premium experience—and enough hardware to get them through work and play without a hiccup. Both laptops offer a sleek, polished aesthetic. In addition, the Notebook 7 Force offers... Continue reading at PC World
[ PC World | 2019-06-03 07:35:00 UTC ]
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We talked to Tehlor Kay Mejia, Daniel José Older, Morgan Parker, and Angelo Surmelis about love, family, community, and growing up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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It is by now a legendary piece of comic book lore: In 1981, a trio of brothers from Oxnard — Jaime, Gilbert and Mario Hernandez — self-published a slim black-and-white comic book they titled “Love and Rockets.” The volume, reprinted the following year by Fantagraphics, contained a riff on old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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The former secondary school teacher and graduate of Bath Spa’s MA in Writing for Young People explores themes of prejudice, racism and identity. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek
[ AdWeek | 2018-01-13 00:00:00 UTC ]
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Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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