Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with an image posted on Facebook.Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZENOUGH!IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!They need to see the power of the black and brown money powerOkay, Dove...One racist ad makes you suspect.Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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ABM has announced the 2011 recipients for its Crain, Timothy White and McAllister Fellowship Awards, honoring editorial excellence. Wyatt Kash, content director/editor for 1105 Events and executive director at the FOSE Institute, will receive the Crain Award, which honors an individual who has... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews
[ Betanews | 2011-02-05 00:00:00 UTC ]
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By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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