Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with an image posted on Facebook.Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZENOUGH!IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!They need to see the power of the black and brown money powerOkay, Dove...One racist ad makes you suspect.Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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The first Special Edition, a new and smaller comics show launched by ReedPop, organizer of the blockbuster New York Comic Con, debuted at the Javits Convention Center this past weekend, June 14-15. PW Comics World was on hand all weekend to photograph the artists, publishers and fans at Special... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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When Colbert asked viewers to pre-order Hachette author Edan Lepucki's upcoming novel 'California,' the book shot to the top of independent bookstore Powell's sales list. Now Colbert asks fans to help him get the book on The New York Times bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-14 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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The new series is based on a comic book and graphic novel imprint of the same name.At E3 yesterday, Sony announced a new TV show produced exclusively for the PlayStation Network. The new animated show, Powers, is "based on the comic book and graphic novel series of the same name," said its... Continue reading at Fast Company
[ Fast Company | 2014-06-10 00:00:00 UTC ]
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Three days of books, authors, giveaways, and controlled chaos: join us on our annual photo tour of highlights from BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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With half as many vendors and buyers as last year, the 23rd annual Religious Booksellers Trade Exhibit was very quiet. But one thing came through loud and clear: Catholic publishers are betting Pope Francis’ popularity will translate into burgeoning book sales,. And speculation on the future of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Lynn Brunelle remembers that her “inner geek” first began to show itself in the middle of her fifth and sixth grade “horse phase.” She didn’t just like horses; she wanted to know every single scientific and beautiful thing about them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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Thursday's relative quiet was followed by a much busier Friday, with aisles buzzing, lines snaking too far to find the end. Fairgoers stood patiently, waiting to meet the author and get that coveted signature on the title page of the giveaway galley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Read the complete PW BEA Show Daily for May 29, 2014. News from BookExpo America 2014, author interviews, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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The invoiced value of UK publishers’ annual sales fell 2% in 2013 to £3.39bn, with... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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