DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, enabling advertisers to reduce block rates and boost returns... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Parenting.com and TODAY.com Partner in Cross-Branding Strategy

Bonnier’s Parenting website announced its partnership with the TODAY show’s website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Media Cache: After Much Ado, a Google Book Deal in France

Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times

[ The New York Times | 2011-08-08 00:00:00 UTC ]
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Hachette Livre signs deal with Google

Written By: Barbara Casassus Publication Date: Tue, 02/08/2011 - 12:25 The agreement for Google to scan out-of-print French language books for Hachette Livre has been signed, two months later than scheduled. The five-year agreement should have been finalised six months after the memorandum of... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Early Google Hire Tells All

Adweek: You left Google after its IPO in 2005. Why publish your book [I’m Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
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Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good job #team working #editorial process #future issues


Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
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Google launches first e-reader

Written By: Katie Allen Publication Date: Tue, 12/07/2011 - 08:30 Google has launched a branded e-reader, the first device to be integrated with the Google ebooks platform. The internet giant teamed up with manufacturer iriver to produce the iriver Story HD, which goes on sale at Target on... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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iRiver Story HD: First Dedicated E-Reader for Google eBooks:

The launch of a $140 dedicated eBooks reader puts Google's store more directly in opposition to the Nook and Amazon's Kindle. The iRiver Story goes on sale July 17 at Target. Continue reading at PC World

[ PC World | 2011-07-12 00:00:00 UTC ]
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Uh-oh, Kindle, Nook, the first Google e-reader is here

By Tim Conneally, Betanews The first e-reader to be integrated with Google eBooks is from iriver and will be exclusive to Target in the US. Continue reading at Betanews

[ Betanews | 2011-07-11 00:00:00 UTC ]
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Google's eBooks Platform Gets Its First Dedicated E-Reader

The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD

[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Google Highlights Individual Content Creators

In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #search results


Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Google Faces Claim for €295M Damages in French Court

A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming €295 million (US$420 million) in damages. Continue reading at PC World

[ PC World | 2011-06-28 00:00:00 UTC ]
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Salon CEO Richard Gingras Leaves, Set to Join Google

Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Salon CEO Gingras to Head Up News at Google

Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD

[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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British Library signs partnership deal with Google

Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #largest collections