DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, enabling advertisers to reduce block rates and boost returns... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-02 18:20:24 UTC ]
News tagged with: #demand-side platform #digital media

Other Publishing stories related to: 'DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360'


Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invested heavily #laura lang


Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company

[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting point #online publishing #attention span


VIDEO: Meet the Author: Ben Wilson

Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News

[ BBC News | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick higham #book charting


Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number


Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price


Google Play Store to Rent and Sell Textbooks

Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publishers


VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes.     Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york comic-con #staff writer


VIDEO: Music to read books by

The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News

[ BBC News | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books #harold fry #rachel joyce


Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #comic books


Apple, Google and others ask US government for more transparency with data requests

Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget

[ Engadget | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american people #international users #full text


Harry Potter's Diagon Alley: visit on Google Street View

Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #diagon alley #allowing users


'Saving Mr. Banks' trailer explores how 'Mary Poppins' was adapted for the big screen (+video)

'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary poppins #saving mr #walt disney #emma thompson


VIDEO: JK Rowling secret book tops book chart

JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World

[ BBC World | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay wall #radar online


Instagram Debuts Video Embeds, Could Alter Publishing Habits

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek

[ AdWeek | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hit publish #news organization


Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
More news stories like this |


Into the heart of CERN: an underground tour of the Large Hadron Collider (video)

"Why, sometimes I've believed as many as six impossible things before breakfast." ― Lewis Carroll, Alice in Wonderland I've been to see ALICE -- though there was no looking glass to jump through, just a retina scanner and one very long elevator ride down into the earth. I've toured a CMS... Continue reading at Engadget

[ Engadget | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impossible things #online publishing


US court throws out class-action status in Google books case, for now

A U.S. court has decided that the class-action designation of the copyright lawsuit brought against Google by the Authors Guild over the company's book-scanning project was "premature," and has returned the suit to a lower court for consideration of fair use issues.The Authors Guild filed its... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower court #district court #book-scanning project #books online #southern district #class-action lawsuit #move forward


Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula deen