DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
News tagged with: #announced plans

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Kingston University students help to market Vintage Classics Russians

Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Faber expands into education with new series

Faber is launching new educational editions of its books for students at GCSE, IGCSE and A Level in close collaboration with authors Kazuo Ishiguro, Alan Bennett and Michael Frayn. Continue reading at The Bookseller

[ The Bookseller | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #close collaboration #alan bennett


Here Are 7 Interesting Digital Marketing Stats From This Week

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.    Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #security concerns


Pan Mac strengthens comms team with two senior appointments

Pan Macmillan is strengthening its fiction communications team with two senior appointments, separating out commercial fiction and brands from literature and partnerships. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior appointments


DBW Speakers See Stable Trade Market

With gains in unit sales of print books offsetting declines of ebook the trade market has been relatively stable over the last four years, Nielsen's Jonathan Stolper said at the start of the Digital Book World conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade market


Publishers welcome 'clarity' on leaving European single market

The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Christopher Bone appointed Hay Festival publicity director

Christopher Bone, formerly senior communications manager at FMcM Associates, has been appointed to the new role of publicity director for Hay Festival.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival


Market Overview: Pakistan’s Emerging Publishing Industry

A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market overview


CUP appoints Shull as Academic s.v.p. in the Americas

Academic and educational publisher Cambridge University Press has appointed Brigitte Shull, most recently v.p. of Management, Business, Economics and Political Science Publishing at Springer Nature, to the newly-created role of senior vice president for Academic Publishing in the Americas.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #springer nature


Market Overview: Vietnam’s Walk on ‘Book Street’

Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market overview #book fairs #promote reading


Print market posts 7% increase for 2016 as Wicks tops chart

The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% boost


Joy Francis appointed to Jerwood Compton Poetry Fellowships

The Jerwood Charitable Foundation has appointed Joy Francis to the freelance role of project manager for the Jerwood Compton Poetry Fellowships. Continue reading at The Bookseller

[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #project manager


Sarah Walden appointed to The Book People board

The Book People’s group buying and merchandising director Sarah Walden has been appointed to the company’s board. Continue reading at The Bookseller

[ The Bookseller | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people


Market Report: Modest Growth in Italy’s Publishing Sector

After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest growth #publishing sector


Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek

[ AdWeek | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #increase revenues #live videos


The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners:  1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing awards #magazine industry


Jill Corcoran Expands into Adult Market

Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult market #book market


Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach