Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the market for the digital currency, which is supposed to be open, secure and seamless to access.A number of ad tech startups and established players are exploring how this blockchain technology could mesh with current ad tech infrastructure, helping with everything from fighting fraud to challenging the supremacy of Facebook and Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
News tagged with: #blockchain technology #digital publishers #digital currency #established players

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[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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Spotify Audiobooks Draw Younger Listeners, Get Bump from TV Adaptations

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[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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PW Bookstore of the Year 2024 Finalist: Writer’s Block Bookstore

In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

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[ The Guardian | 2024-04-09 11:00:06 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

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[ Digiday | 2024-03-27 04:01:00 UTC ]
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[ PC World | 2024-03-08 14:00:00 UTC ]
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[ The New York Times | 2024-03-08 10:00:27 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

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[ Engadget | 2024-03-01 08:27:50 UTC ]
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Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

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[ The Guardian | 2024-02-13 07:37:15 UTC ]
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[ The Guardian | 2024-02-10 09:30:38 UTC ]
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[ Book Riot | 2024-02-07 16:10:04 UTC ]
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[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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