It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital magazine" Ozy announced new details about a 16-part show, called "The Contenders - 16 for '16," that will air on PBS starting in September.The show, hosted by Ozy CEO Carlos Watson, focuses on notable political candidates throughout history, and is timed with the 2016 presidential election. Mr. Watson, in a recent interview with Ad Age, said the company he launched in 2013 inked a deal with talent agency CAA and has three shows in development. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
News tagged with:
#digital publishers
#vox media
#recent interview
Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | News stories tagged with:
#sponsorship opportunities
#significant portion
#major shift
#united nations
#digital media
At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | News stories tagged with:
#digital media
In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
More news stories like this | News stories tagged with:
#media companies
#past decade
#early 2010s
#consuming content
#digital media
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with:
#digital media
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#third-party cookie
#find alternatives
#digital media
To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#digital media
Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | News stories tagged with:
#company today
#beta version
#nielsen
The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with:
#advertising dollars
#mobile screens
#big tech
#madison avenue
#digital media
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#direct result
#online publishing
#digital media
Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with:
#e-book lending
#libraries
#e-book
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with:
#large chunk
#digital media
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with:
#digital media
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek
[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | News stories tagged with:
#major role
#digital media
With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:17 UTC ]
More news stories like this | News stories tagged with:
#normal appeared
#digital media
Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with:
#media companies
#business model
#news publishing
A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#vox media
#ae networks
#vice media
#30% stake
#provide advertisers
#user experience
#hearst
#digital media
Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with:
#rubicon project
#business insider
#havas media
#ibm watson
#digital media
The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-01 16:38:36 UTC ]
More news stories like this | News stories tagged with:
#media deals
#digital media
Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
More news stories like this | News stories tagged with:
#tech company
#digital publisher