Digital Media Companies Continue Slow March Toward TV

It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital magazine" Ozy announced new details about a 16-part show, called "The Contenders - 16 for '16," that will air on PBS starting in September.The show, hosted by Ozy CEO Carlos Watson, focuses on notable political candidates throughout history, and is timed with the 2016 presidential election. Mr. Watson, in a recent interview with Ad Age, said the company he launched in 2013 inked a deal with talent agency CAA and has three shows in development. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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'Slow Horses' makes me glad I forgot to cancel Apple TV+

Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget

[ Engadget | 2022-04-07 16:00:47 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
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‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
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Open Road Integrated Media Shows No Signs of Slowing Down

Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
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Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
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