There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at 'Digiday'
[ Digiday | 2023-12-11 05:01:00 UTC ]
Jake Lingwood’s new Octopus imprint Monoray has acquired the "phenomenal" first ever oral history of 9/11 as one of its first titles. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 02:24:43 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Ebury Publishing has acquired the first official "Black Mirror" book, described as "an immersive, illustrated, oral history" from the show's creator Charlie Brooker and executive producer Annabel Jones. Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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Octopus imprint Cassell has acquired an oral history of the stories behind "groundbreaking and controversial" magazine covers, edited by former editorial director of Hearst Ian Birch. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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Thirty high-profile former members of Women in Publishing reflect on how the group empowered women in the industry in the 1970s and '80s in an oral history being made available at the British Library. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Jonathan Cape has acquired an oral history of the generation of Caribbean immigrants who came to Britain after the war. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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This week: an oral history of Bob Marley, plus an existential mystery in which a couple's neighbors strangely stop speaking to them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Pluto Press is to publish an oral history of the 2010 student protests entitled Student Revolt by Matt Myers. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once... Continue reading at Advertising Age
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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PEN America has announced the PEN/Jean Stein Book Award and the PEN/Jean Stein Grant for Oral History. The former, which comes with a $75,000 purse, will confer one of the biggest monetary awards in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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