Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
Amazon’s online sales fell 1% in the fourth quarter ended December 31, 2021, compared to record highs in the fourth quarter of 2020. Operating income for the entire company dropped 50% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Sales of Art Spiegelman's 'Maus,' the Pulitzer Prize-winning graphic novel on the Holocaust, have risen after a Tennessee school board banned it this month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-31 18:49:42 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Now is a good opportunity to buy one of the best no-frills e-readers available. Amazon is selling the latest generation of its standard Kindle reader for just $50 during a one-day sale, or $70 for a version without ads. Those are the lowest prices we've seen since Black Friday, and make them... Continue reading at Engadget
[ Engadget | 2022-01-16 16:05:56 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Authors including Lee Child and John Grisham have been awarded $7.8m (£5.8m) in damages, after teaming up with Amazon and Penguin Random House to sue a number of pirate e-book sites at work in Ukraine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-29 09:54:39 UTC ]
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Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of the Amazon four-star store in the SoHo neighborhood. The newly written lyrics, from agency DCX Growth... Continue reading at AdWeek
[ AdWeek | 2021-12-23 20:20:41 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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If you missed Amazon's standard e-reader when it was on sale for $50 on Black Friday, you have another shot to grab it for less. The regular Kindle is back on sale for $55, and you'll get three months of Kindle Unlimited along with it. It may be a bit more expensive than it was one week ago, but... Continue reading at Engadget
[ Engadget | 2021-12-03 17:32:03 UTC ]
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Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
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Bookworms, clear your schedules. Just in time for the winter holidays, Amazon’s entry-level Kindle is back at an all-time low. Right now, you can get the Amazon Kindle for $50, or 44 percent off the normal price. This model’s standout feature is a front light that makes reading in the dark... Continue reading at PC World
[ PC World | 2021-11-26 19:51:00 UTC ]
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Aside from Amazon Prime Day, Black Friday is the best time of year to save on Amazon gadgets. It's arguably better than Amazon's exclusive shopping day because anyone, not just Prime members, can get Black Friday discounts. Everything from Echo speakers to Fire tablets to Kindles are down to... Continue reading at Engadget
[ Engadget | 2021-11-26 10:00:48 UTC ]
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Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Hear how Mark Mangini orchestrated the silence of the desert. The book series Dune is one of the most celebrated sci-fi epics of all time, full of technological motifs like shield belts, hovering gadgets, and space travel. But for director Denis Villeneuve, who released the latest film remake... Continue reading at Fast Company
[ Fast Company | 2021-11-24 06:00:05 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget
[ Engadget | 2021-11-19 09:30:03 UTC ]
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