It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Iniative would allow Kindle users to rent books with up to 80% offAmazon.com launched Kindle textbook rentals, promising "tens of thousands of textbooks" at discounts of as much as 80% less than purchase price on July 18. Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-07-20 00:00:00 UTC ]
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Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week
[ Media Week | 2011-07-18 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 14/07/2011 - 09:14 Sony is to launch a range of upgraded e-readers in the US to challenge Amazon's Kindle. The range of Sony Readers, priced from $180-$300 (£112-£186), looks set to launch in August, prior to the electronics giant's release... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Hearst staple Cosmopolitan is entering new territory in the digital realm with Cosmo For Guys, an exclusively digital offering available on the iPad August 1. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 09:37 Kobo has begun selling ebooks in Germany, including offering 80,000 titles in the German language, and 2.4 million ebooks in total. The ebookseller is also promising that its devices will be sold in a major consumer... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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#german language
Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a magazine iPhone app. Continue reading at Media Week
[ Media Week | 2011-07-12 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 12/07/2011 - 08:30 Google has launched a branded e-reader, the first device to be integrated with the Google ebooks platform. The internet giant teamed up with manufacturer iriver to produce the iriver Story HD, which goes on sale at Target on... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 08/07/2011 - 08:36 A blogging site that aims to boost authors' independent ebook sales has been created by writers Katherine Roberts and Susan Price in response to a significant contraction in many authors' earnings. Roberts said: "The whole of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD
[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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#news sites
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Written By: Lisa Campbell Publication Date: Fri, 08/07/2011 - 13:33 Suffolk County Council has drawn up plans to put the financial management and staffing of its libraries under a central organisation in a bid to reduce costs and save any libraries from closure. Ideas for how the "vision"... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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#financial management
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Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:49 The Oldie magazine team is launching a new literary festival, based in London's Soho, with authors including Man Booker-winner Howard Jacobson and Michael Morpurgo set to appear. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading at Media Week
[ Media Week | 2011-07-05 00:00:00 UTC ]
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