Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with: #digital marketplace #told adweek #big retailers #loyalty programs

Other Publishing stories related to: 'Data Giant Acxiom Launches Data Management Platform'

Reading Agency and PA launch digital skills scheme

The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #publishers association

C&R launches children's and YA imprint

Corsair publisher James Gurbutt and editor Sarah Castleton are launching a "bijou imprint... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya imprint

BA ups ebook platform talks

The Booksellers Association's talks with ebook platform providers have intensified after... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Digital Rights Managment to be dropped by Tor and other Macmillan sci-fi books

Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
More news stories like this |

Midson launches consultancy

Colin Midson, until recently an editor at Simon & Schuster, has launched a book... Continue reading at The Bookseller

[ The Bookseller | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colin midson #simon schuster

3M launches its Cloud Library ebook lending service, hardware and apps in tow

Almost a year after it was first announced 3M's Cloud Library ebook lending service is getting a proper rollout. Introduced today at a beta site in St. Paul, the system is now ready for its kiosks, e-readers and apps to hit the hands and eyes of library patrons. The touch-based Discovery... Continue reading at Engadget

[ Engadget | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #android device #library systems

Foyles makes management moves

Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team

China focus for Collins launch

Collins launched two new language and culture books centering on Market Focus country China at... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this |

Faber launches Burn memorial prize

Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing north

Faber launches writing prize

Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing north

Vintage Classics launches children's list

Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vintage classics

Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag

Guardian and Hot Keys launch young writers prize

Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young person #writing prize

Faber reveals UK launch for Argo Navis

Faber’s digital business Faber Factory, powered by Constellation, has launched the British... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this |

Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre

Imago launches ‘first in publishing’ consultancy

Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this |

Macmillan Children's launches literary prize

Macmillan Children’s Books is launching a £10,000 literary prize to be judged by... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children

Barnes & Noble Launches e-Reader Meant for Reading in Dark

Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest iteration