Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore., dropped out after one summer—but for the right book, an occasional table at a farmers’ market can boost sales. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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US book sales fell 8.4% in March

US book sales fell by 8.4% in March compared to the same period last year, although adult titles saw a 3.5% upswing. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 02:09:02 UTC ]
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New Jen Hatmaker Book Tops 17K Sales in First Week

Take a look behind the scenes at the marketing push for Jen Hatmaker’s new ‘Fierce, Free, and Full of Fire,’ released in the midst of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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International Spotlight: Ireland book sales’ value falls 29% in lockdown

Across the Irish Sea the books market has suffered as bookshops have been shuttered, falling by almost a third in value Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 04:31:29 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide

'Rights departments of publishing houses invariably seem the poor relation of the sales team,' says Richard Charkin. The pandemic is a prompt to reconsider. The post Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-24 14:43:14 UTC ]
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E-book and audio sales proving 'welcome ray of sunshine' for publishers

Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
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Sales soar 2,000% for Little Princess picture book on handwashing

Parents keen to encourage children into good hygiene practices during the coronavirus outbreak turn to Tony Ross’s anarchic creation for helpParents desperate to persuade their children to keep washing their hands have been turning to Tony Ross’s anarchic creation the Little Princess for help,... Continue reading at The Guardian

[ The Guardian | 2020-03-23 12:31:25 UTC ]
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What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Amazon Deprioritizes Book Sales Amid Coronavirus Crisis

As it works to meet the surge in demand for "household staples, medical supplies, and other high demand products," Amazon has sent a letter to other suppliers, including publishers, telling them their goods will receive a low priority until at least April 5. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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Coronavirus-hit Italy sees 25% drop in book sales

According to the Italian Publishers Association (AIE), Italy's book market fell 25% last week, with those areas worst-hit by the coronavirus—such as Lombardy, Veneto and Emilia—seeing drops of 50% and above. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 21:19:43 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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How does the Nobel Prize affect book sales? (And what if there’s controversy?)

In the publishing world, it seems like winning the Nobel Prize just isn’t what it used to be. A Deutsche Welle interview with Lucien Leitess, director of the Swiss publishing house Unionsverlag, explored the business of predicting a Nobel laureate’s commercial success. The controversy... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-11 19:54:24 UTC ]
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Educational Publishers File Suit to Block Sale of Pirated E-books

The country's largest educational publishers have filed a lawsuit seeking to stop pirate sites from illegally selling their e-books and have won a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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Charlotte's Web tops children's book sales in China

The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-14 20:36:16 UTC ]
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